Monthly Archives: November 2017

How to Grow Your YouTube Following

The use of video marketing is becoming increasingly popular for entrepreneurs. The reason is simple. More people are using mobile devices and the videos are easier to view on these devices than reading a lengthy blog post.

Unfortunately, there’s a lot of competition on YouTube. Getting noticed isn’t always easy. But, with a few simple tips, you can begin increasing the number of followers that you’ve got on YouTube.

With more followers, your videos are more likely to get noticed. Here are several steps that you can take right now to begin growing your YouTube following.

Increase the Value of Your Videos

The first step is to increase the value of your videos. People won’t share videos that don’t provide any real value. You can’t just create a video introducing your business and hope to get thousands of views.

Each video needs to have a specific focus. It’s much like writing a quality blog post. In fact, you can recycle your most popular blog content into videos.

Whenever you write a script for a video, always ask yourself if you’d share this video with others. The video needs to offer some benefit to the viewer. You can provide instructions, demonstrations, or tips related to a specific topic.

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Remain Consistent with Your Release Schedule

YouTube offers video recommendations based on what you’ve already watched. If you remain consistent with your release schedule, you’re more likely to gain new subscribers.

If a viewer watches one of your videos without following, YouTube may recommend another your new videos as they’re released. This helps bring viewers back to your channel.

Whether you release one or four new videos each month, you should stick to a schedule. Decide which day of the week you’ll release your videos. Subscribers will know when to check back and your viewer retention rates will increase.

Ask People to Subscribe to Your Channel

Your videos should serve a specific purpose. As with your blog articles, the end of the video should include a call to action. You could tell viewers to follow a link or you can use this call to action to remind viewers to subscribe.

YouTube also provides the option to include an image or graphic to act as a clickable button overlay directly on top of your video. With this clickable button, you can include a link to subscribe to your YouTube channel.

Include a YouTube Widget on Your Website

You should also add a widget or link on your website that connects with your YouTube channel. Increase exposure to your channel by adding these features to your blog or business site.

If you use WordPress, you can find numerous widgets and plugins that allow you to add YouTube videos to your site. You could also add a YouTube subscribe button on your site.

Become a Featured YouTube Channel

You have the option to add “Featured Channels” to your YouTube channel. These are channels that you follow and recommend your followers to follow.

By getting these other channels to recommend you to their followers, you can boost exposure. There are two ways to go about this.

You can either directly ask a channel to add you or you can start following them. There is no guarantee that the other channel will follow you, but it’s still worth the effort.

Interact with People That Comment on Your Videos

You shouldn’t ignore the comments on your videos. Actively respond to these comments. People may leave a comment without following. After responding, they might rethink their decision and start following your channel.

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How to Grow a Targeted Follower Base on Instagram

Instagram is becoming increasingly popular. It’s a useful social media site for any entrepreneur that wants to remain updated with the latest marketing channels.

As with most social media platforms, the more followers that you’ve got the more effective your social media marketing will be. So, to begin increasing your Instagram followers, you need to focus on a target audience.

Here’s a set of simple tips to begin growing a targeted follower base on Instagram.

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Start Liking Posts Related to Your Niche

The first way to begin increasing your follower base on Instagram is to start liking posts. Like posts that are related to your niche industry.

For example, if you sell products for internet marketing, you’d want to like posts related to internet marketing.

Liking other posts is a good way to gain attention, especially from industry leaders or people with more followers than you.

Instead of simply following an industry leader, you should go through and like 5 to 10 of their posts. Make sure that you leave a comment on at least one of these posts.

Respond Promptly and Leave Authentic Comments

Commenting is a good way to gain followers, retain followers, and increase engagement. You should respond to comments as soon as possible. You can set up email notifications so that you never miss out on these comments.

Also, don’t be afraid to comment on other people’s posts. As mentioned, this can be effective when you start liking other posts.

While these comments are useful, they need to be authentic. Don’t leave a generic comment as a response.

For example, if someone leaves you a compliment, don’t respond with, “thanks!”

Instead, you should come up with a real response. It only takes a few minutes, but can have a major effect on follower engagement and your overall online reputation.

Create Your Own Hashtags and Get People to Use Them

You can start building your own community on Instagram by creating your own hashtags. Though, you also need to get people to start using them.

For starters, you can create a hashtag related to your targeted audience or niche industry. Combining abbreviations and words is a good way to create original hashtags.

You can also search for hashtags. When you create an original hashtag, perform a search to ensure that it’s not already in use.

Find Out What Your Audience Wants

If you know what your target audience wants, it’s easier to create Instagram posts that they’ll enjoy. You can start by looking at who they follow.

Look for Instagram accounts for other businesses in your industry that are followed by your target audience. See what types of posts these people put out. Also, see what types of posts your audience tend to share and like.

Continue to Release New Posts Each Day

If you want to target a specific audience, you need to remain consistent with your posts. Continue to release new posts each day.

You should also pay attention to the time of the day that you receive the most engagement from your followers. You might find that your target audience is more active during a specific time of the day. Use this to your advantage and schedule your posts to be released at this time each day.

Use High-Quality Photos and Videos

Don’t forget to use high-quality photos and videos. If the photos that you use appear to be professionally-taken photos, you’ll be able to gain more followers.

People perceive the value and quality of your products or services based on what you put out there. If you use grainy photographs, people will assume that you don’t have a quality business, as you can’t afford quality photos.

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