Monthly Archives: August 2017

Creating an Effective Social Media Posting Schedule

The frequency of your social media posts can directly impact the number of followers that you get and keep.

If you post too infrequently or frequently, you’ll lose followers. You’ll also have trouble getting people to take notice of your social media accounts. For this reason, you need to come up with a schedule.

A social media posting schedule takes into consideration the following factors:

  • The best time of the day to post
  • The best day of the week
  • The topics you should post about
  • The percentage of promotional content

Determine the Best Time of the Day and Best Day of the Week

The best time of the day to post will vary, depending on the social media platform that you use. Also, your target audience may have different internet preferences.

Don’t forget to take the time difference into consideration. 80% of the US population are in the Eastern or Central time zones. If you’re in California and want to target the largest audience, you’ll want to plan your posts based on EST time.

Engagement tends to peak at the following times during the weekdays:

  • 9 AM EST – overall engagement
  • 1 PM EST – most shares
  • 3 PM EST – most clicks

Next, consider the best day of the week to post. Monday through Wednesday, people are less active on social media. The majority of the population is too busy getting into the work week.

By Thursday, people are looking forward to the weekend and are more likely to spend time browsing on social media.

User engagement peaks on the weekends. This goes against previous studies that showed higher engagement during the weekdays. But, trends change over time.

The bottom line is that you should post between Thursday and Sunday to increase engagement. You should also plan at least one post for 9 AM, and subsequent posts around 1 and 3 PM.

>>>>>>  done-for-you system

Find Topics That Your Target Audience Will Enjoy

Along with considering the time of the day and the days of the week to post, you need to consider the topics of your posts. Find topics that your target audience will enjoy.

The first place to start is with the platform that you’re using. Facebook makes it easy to share just about anything, but Instagram and Pinterest are more image-centric. This means that content with a compelling image included in the post will be more effective on these platforms.

The topics should also be related to your niche and provide real value to your readers. This could include:

  • News
  • Tips and tutorials
  • Advice and suggestions

Essentially, it needs to contain beneficial information.

You can explore the most popular topics by performing searches through each social media platform. Each of these networks, including Twitter, Facebook, and Instagram, includes a search box.

Type a keyword into the search box and look at the top results. View the profiles of the original posters of the top posts. Look for posters that tend to share content related to your niche and see what topics receive the most likes, shares, and retweets.

Balance Your Promotional Content

Along with your schedule and topics, you need to balance the use of promotional content. It’s a perfectly acceptable business practice to use self-promotional posts on social media. But, if you use too many promotional posts, you’ll lose followers.

20% appears to be the median where engagement increases or decreases based on the frequency of promotional posts. This means you should plan one promotional post out of every five posts.

If you post once per day, this is one promotional post per week. If you post several times per day, you’ll share a promotional post every other day.

Start using a social media posting schedule to increase the effectiveness of your social media marketing efforts. Along with these suggestions, you can get more internet marketing tips and a system for generating more internet prospects by clicking here to learn about  done-for-you system.

Conduct Audience Research for Free to Improve Your Marketing

Gaining a better understanding of your target audience can be incredibly beneficial for internet marketing.

It helps you write more effective sales copy, pay-per-click (PPC) ads, blog posts, and find the right content to share on social media. Market research is essential to marketing. But, you don’t have the same budget as a major corporation to conduct extensive research.

Luckily, the internet provides many resources for researching your target audience for free.

Identify Your Target Audience

You first need to know who your target audience is before you can research them. Keep in mind, you may have a variety of demographics that you want to target.

If this is the case, you’ll need to conduct market research for each demographic individually. Also, each of your advertisements and landing pages should be geared toward one key demographic at a time.

>>>>> done-for-you system

Image result for mobe

Start Following Your Followers

You don’t need to follow every profile that follows you. But, you can start to learn more about your target audience by following a selection of your followers.

Look for followers that are active on social media. You should find people that follow brands and businesses that are in involved in the same niche market.

As you follow these people, you’ll see the types of posts that they share or like. This will give you better insight into the type of information they’re interested in.

Ask Your Target Audience

Of course, the best way to find out what your target audience is interested in is to ask them. There are several ways to ask your target audience about their interests, including:

  • Customer surveys
  • Social media posts
  • Online polls
  • Questionnaires

Use these methods to solicit information. You can ask specific questions to learn more about your core audience. Find out what they fear most, what they want from products, what they enjoy doing in their free time, how they spend their time online, and anything else that helps you learn more about them.

Create a Customer Persona

As you learn more about your target audience, you can begin creating a customer persona. This is a detailed set of information about a typical customer.

You should create multiple personas to represent different types of customers. The main criteria to place in this persona includes:

  • Age
  • Sex
  • Location
  • Job or profession
  • Income level
  • Education level
  • Hobbies and interests

When you write sales copy or PPC ads, you should use these customer personas.

Open the document where you’ve created your persona and keep it open as you write your copy. Imagine that you’re talking directly to this customer.

Always Ask for Feedback

Feedback is one of the best ways to learn more about how your target audience feels. Ask for their feedback in every email related to a purchase or transaction. This includes confirmations and follow-up emails.

Don’t ignore this feedback. Use it to learn more about the needs of your customers and how you can improve your products or services to better meet their needs.

Another step that you can take is to look at your competition. When in doubt, look at the type of content that they use. For example, if you’re creating a paid advertisement, look at your competitor’s paid ads. If you’re creating a press release, look at the press releases for your competition.

Don’t copy what they do. But, you can use what you find to learn from their research.

Audience research is a necessary step in internet marketing. In addition to these tips, you can find even more advice, and a system for gaining conversion-ready internet prospect each month, by clicking here to learn about done-for-you system.  

Image result for mobe