Monthly Archives: April 2017

How to Monetize Your Site and Increase Your Influence Using Sponsored Posts

Several years ago, if you could receive thousands of visitors each month, you could make decent money thanks to your on-page ads. But, people have become blind to the ads.

It’s more difficult to monetize a site with the use of advertising. So, it’s time to start looking at alternative ways to make money from your internet traffic.

At the same time, adopting a new approach for monetization can help increase the user experience provided by your website and your overall influence.

The approach that you should think about using is the use of sponsored posts.

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What are Sponsored Posts?

Sponsored posts are blog articles that businesses pay you to publish on your website. This includes articles that you write or that they submit. They can also cover any format, including reviews, informative posts, and videos.

The main idea is that these posts help the business obtain backlinks and increase their online presence. Meanwhile, you benefit by getting paid to add more content to your site.

But, in order to get paid for these posts, you first need to find businesses that are willing to pay for this service.

Finding Businesses That Need Sponsored Posts

Reach out to businesses related to your niche market. Send them an email with your pitch. You should mention that you’re opening up the chance for businesses to have their articles published on your website. Include the fee that you charge for publication.

Obviously, some businesses will turn you down. Though, as with anything, you’ll get a few bites.

Once you start publishing these sponsored posts, you’ll be able to track the stats related to each published post. Keep track of the number of visitors that the article receives and the number of social media shares that it gets.

You can then use these details in future pitches to other businesses. Basically, the more of these posts you publish, the easier it will become to find new businesses.

 Make Sure That the Sponsored Posts Match Your Brand

You shouldn’t publish any posts that don’t correlate with the brand image that you’re trying to promote. While you can disclose that you don’t necessarily agree with the views or opinions of the author, you’re publishing their post on your website.

So, any negative response that the post receives will also be directed to your website.

When you start publishing sponsored posts, you’ll need to create a standard agreement for your customer to sign. This should include a stipulation that all articles must receive final approval before publishing and that you can choose to deny and refund any post that you don’t want to publish.

Don’t Forget to Continue Releasing Your Own Content

You can’t fill your website with sponsored content. After a while, your regular readers will stop showing up. You should use this sponsored content as a source of additional income and supplement your own content.

Using a calendar can help you avoid publishing too many sponsored posts. For example, if you stick to a blogging schedule of one new blog each week, you could take on one sponsored post each month.

Sticking to around 75% original content and 25% sponsored content should be sufficient to keep your readers happy.

If you’re careful with the use of sponsored posts, this can also help increase your influence. Your site can become a go-to source of beneficial information related to your niche. You just need to be a little selective with the quality of the content that you publish.

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5 Tips to Instantly Boost Conversion Rates

A low conversion rate will waste your efforts to drive traffic to your website. If you can get a thousand people to visit a landing page, you’ll only get 10 new leads if your conversion rates are at 1%.

Typically, if you’ve got low conversion rates, there are just a few areas that need to be tweaked. By making a few small adjustments, you can instantly begin improving the percent of people that complete the desired action on your landing page.

Here’s 5 tips for instantly boosting your conversion rates.

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Get Rid of the Jargon

You first need to get rid of the jargon on your landing page. People don’t respond to phrases and words that they don’t understand.

When you’re writing sales copy, you want people to understand your message. Keep it simple.

You need to get rid of the fluff. Here’s a few examples of jargon that needs to be eliminated:

  • State-of-the-art
  • High-quality
  • Powerful
  • Ultimate

These fluff words don’t need to be added, if you have a real value to offer your visitors. Instead of stating that you’ve got a “high-quality product”, you might state that you’ve got a “product that will change how you handle…”

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Decide How Your Product is Different

You also need to know how your product or offer is different from your competition. You should never state the obvious in your copy. Instead, focus on what sets you apart. Otherwise, you’re focusing on what makes you the same as everyone else.

For example, if you sell tax preparation software, you wouldn’t list “helps you prepare taxes” as one of the benefits of your software. This is a given.

By focusing on the strengths, you can set yourself apart from the rest of your competition.

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Address the Most Common Objections

Write a list of reasons why people may be hesitant to make a purchase on your website. Be honest and come up with the most common objections.

For example, people may be hesitant to purchase from an unqualified source. To address this, you need to explain why you’re qualified to offer your product or service.

Another common objection is that your product may not work for every customer. To address this objection, you should include a variety of customer testimonials.

Write the list of objections and then address them, one at a time. Use this list as a checklist that you go over before going live with your landing page.

Keep it Short

Keep it short. This applies to everything on your landing page. The words, sentences, and paragraphs should all be short. This makes your content easier to read.

Most people don’t read every single line in a sales ad or landing page. They skim through it. Break up your content and use shorter paragraphs.

Make it Easy to Complete the Next Step

Another solution for improving conversion rates is to make it easy for your visitors to complete the next step. Whether you’re having them subscribe to your email list or register for a webinar, the form they fill out needs to be short.

Typically, you should only include the required fields in your form. This includes name and email address. You really shouldn’t require more than 3 or 4 fields. Beyond this, conversion rates start to drop.

These are just a few tips for increasing your conversion rates. You should also try using A/B split testing to try different headlines and calls to action.

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