Monthly Archives: January 2017

Creating a Social Media Business Profile That Connects with Customers

You’re likely already using social media as a part of your marketing strategy. If you get a lot of traffic to your website and don’t get a lot of attention on social media, then your business profile may be turning potential customers away.

Social media business profiles that connect with customers are more likely to result in high-converting traffic to your website.

Make Sure That You Use the Right Name

The first, and one of the most important, factors of your social media business profile is the name of your social media account. If you’re developing a personal brand, you should stick with your own name. This is especially true if you use your name for all promotional purposes.

For businesses with a specific business name, make sure that your social media account matches. Basically, whether you’re developing a personal brand or a business identity, the name should match your website and your promotional material. People should not have trouble searching for your profile.

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Choosing the Best Profile Pic

Once you choose the right name, you need to choose the best profile pic. Again, there’s a difference between profile pics for personal brand and business brands. For a personal brand, such as an internet guru or a blogger, you’ll want to use a picture of yourself.

Businesses should use the same logo that they use on all other promotional material. You’re probably noticing a pattern here. The goal is to make things consistent across your website and social media profiles.

Along with remaining consistent between your website and social media account, you also need to use the same name, profile pic, and other details across all networks. This means using the same info on Facebook, Twitter, Instagram, and any other social media networks that you use.

Be Clear and Direct with Your Bio

After looking at your profile pic, a visitor may check out your bio. They shouldn’t have any trouble determining what it is that you sell, after reading your bio. So, keep your bio clear and direct. It should be short and to the point.

Describe your business or website in a single sentence. Don’t worry about making a sales pitch in your bio. Instead, focus on the actual value of what you do.

Use a Background Image That Matches Your Image

The background image that you choose for your profile should match the overall image that you’re promoting. In fact, the background image can be more important than the profile picture. A poorly created background will look unprofessional, limiting your ability to connect with customers.

If your background appears pixelated or hard to read, you need a new background image. You could hire a graphic design freelancer to create a background for you or take the time to create a clear, easy to read background yourself.

When you make your own background, either use a vector editing program or make sure that your image matches the exact dimensions recommended by the social media network. These recommendations are different for every network.

Keep in mind that the sizes of backgrounds and other details can change. Twitter and Facebook have updated the layout of profile pages several times in the past few years. Make sure that you remain up to date as these changes occur.

Choosing the right name and using a professional profile pic and background can go a long way towards helping you connect with customers. You should also interact with your followers. Respond to questions and comments and encourage a discussion in your posts by ending a post with a question.

Start improving your social media business profiles. Connect with your customers and increase sales. If you want more marketing suggestions and a way to generate conversion-ready prospects each month, then click here and learn more about  done-for-you system.

Increase Your Search Rankings with the Proper Use of Metadata

There are many components to search engine optimization. While it’s important to focus on keyword research, building backlinks, mobile optimization, site structure, and internal linking, there is another factor that may need your attention. Metadata should be an integral part of your SEO.

Metadata is defined as data that refers to other data. In the case of web page metadata, this helps search engines determine what type of content is contained in your web page. The following metadata is among the most important:

  • Title
  • Description
  • Structured data

The Title and Description of Your Web Page

The first set of metadata to pay attention to is the title and description of your web page. If you don’t specify this data, then search engines will pull the description from the first line of text that appears on your web page.

You should write your title and description for people first and search engines second. Write a title that grabs attention. Use the same techniques that you would use for creating an effective headline for your landing pages.

The description shouldn’t be exactly the same as the title. Instead, consider this an opportunity to provide a little more detail about the content of your web page.

Include Your Target Keyword in Your Title and Description

After writing your title and description, work your target keyword into the title and description. But, only use your keyword once in the title and up to two times in your description.

You should review your title and description to make sure that they’re easy to read. Also, make sure that they remain within the character limits set by Google. The title should be less than 65 characters and the description should be between 150 and 160 characters.

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Find Structured Data to Include on Your Web Pages

The use of structured data is increasing. More internet marketers are starting to use structured data to improve the way that search engines read their content. This gives you the opportunity to include additional relevant information, some of which may appear in search results.

There are several types of structured data markup. Though, the one that receives the most use is the structured data outlined and promoted by schema.org. This is an open community dedicated to increasing the use of structured markup on web pages.

With structured data, you have the ability to describe the type of web page. For example, you can identify your web page as a blog post, a product page, a business directory, or any other type of web page.

You can also identify the author of the page, the name of your business, your primary web address, contact information, and other beneficial details.

Add and Test Your Structured Data

Where can you find this structured data? As mentioned, Schema is an organization dedicated to increasing the use of this markup. If you visit their website, you will find instructions for including this data on your web pages along with a complete list of all recognized data.

Structured data can be implemented using plugins if you use a website builder. Though, it can also be added directly to the HTML or PHP of your web page.

After you’ve added structured data to your web pages, you can test your web pages using Google Webmaster Tools and other online tools. This lets you know whether or not a search engine will recognize the data that you’ve included while also adding relevant data to their listings.

The use of structured data, titles, and descriptions is a necessary step in increasing your search rankings. While titles and descriptions are easy to edit, you may need help with the structured data. There are plenty of online resources that will walk you through each step of the process.

If your pages are not ranking in search results, then take a look at your metadata. For additional internet marketing tips and a method for generating new prospects each month, click here and learn about  done-for-you system.

5 Key Components to an Effective Content Marketing Strategy

There’s more to your content marketing strategy than your content. You can create as much content as you want. But, it won’t get you anywhere without brand visibility, repeat traffic, social media marketing, and other factors.

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The following 5 key components will help ensure that you put your content to good use. When you spend time or money generating content, you don’t want it to be wasted. Pay attention to these 5 components:

  • Brand visibility
  • Website traffic
  • Calls to action
  • Multiple channels
  • Quality content

Brand Visibility

The first component is brand visibility. This includes awareness and familiarity. When customers see your content, they should be able to immediately recognize it as coming from your website. The easiest way to achieve this is with branding.

Your content should include your branding. This means adding your logo, using the same color scheme that you use on your website, and making sure that your brand name is prominently displayed.

Website Traffic

You need traffic. Otherwise, how’s anyone going to find your content? So, the next key component of any content marketing strategy is website traffic. This includes referral traffic and repeat traffic.

Referral traffic lets you know that people are linking to your content or talking about it on social media. If you’re not getting any referral traffic, you need to incorporate social media marketing.

Share links to your content on social media. This should help get the ball rolling. 

 

Calls to Action

Every piece of content that you create needs a call to action. It doesn’t matter if this call to action directs the visitor to a product page or to a lead magnet. The goal is to get them to move onto the next step.

The goal of your content is to get visitors move further along your sales funnel. If you’re targeting first-time visitors, you’ll want to capture their email address with a lead magnet. Additional content should offer more insight into the benefits of using your products or services.

Multiple Channels

Diversify your content marketing strategy. Use multiple marketing channels to deliver your content. At the base of the marketing strategy, you should use blogs on your website. This will help you build backlinks and increase traffic to your site.

Additional marketing channels will help you attract a larger audience. Take advantage of video marketing, social media, and email as additional methods of delivering your content.

Quality Content

The final, and most important, component of content marketing is the content itself. If you want to run a successful content marketing campaign, the content needs to offer real value to your target market. Don’t waste people’s time with content that doesn’t inform or educate.

Before creating content, you should decide on the topic. Every paragraph should contribute to this topic. Don’t stray from your initial message. If you find that you’ve got more to say or that you begin to discuss additional topics, then save this extra information for future content.

Your content marketing strategy starts with brand visibility. When people see your video, a downloadable guide, a blog post, or any other content, they should immediately connect it with your brand. This builds recognition and awareness.

You also need to focus on website traffic and calls to action. Make sure that you use multiple marketing channels. Above all else, focus on the quality of your content.

Put these tips into action. Revitalize your content marketing strategy by working on these 5 areas. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about done-for-you system.

Tips for Increasing Your PPC Ad Campaign Click-through Rate

PPC ad campaigns remain an effective way to instantly gain conversion-ready prospects, as long as you know how to run your campaign.

If you do a great job of attracting the right visitors, the traffic that you generate from PPC ads is more likely to result in sales. Though, this will mean nothing if you can’t get people to click your ads. Learning how to increase your click-through rate will help you make better use of your PPC ad campaigns.

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Before you begin your campaign, you need to perform thorough keyword research. Make sure that the keywords that you choose are 100% relevant to the content on your landing page. Include these keywords in your ad copy.

Not only should these same keywords appear in your content and metadata, they should be relevant to the product or service that you’re promoting. Use long-tail keywords. This means choosing keyword phrases containing at least two words.

Place Your Primary Keyword in Your Display URL

When you create a PPC ad, the URL to your web page will be displayed below the headline. This gives you another opportunity to add your keyword. You could either rename your URL to match your keyword or create a redirect.

Place a Special Offer in Your Ad

The first thing that people will see after performing a search query is the headlines of the advertisements and search results. These headlines are bolded, large, and easy to read. Use this to your advantage by placing a special offer in the headline of your ad.

You could mention that you’re running a special promotion, offering a discount, or providing some other form of savings. People instinctively give these headlines another look, while before, they might have simply scrolled past the ad.

Make Sure You Use Proper Grammar

Grammar is important in all aspects of internet marketing, including your PPC advertisements. After you write your headline and descriptive text, you need to check your spelling and grammar. You could copy and paste your ad into a word processor of your choice and use the built-in spell checker.

Proper grammar also means using capitalization correctly. You don’t start a sentence with a lowercase letter. This also applies to your ad copy. Triple check every word and line of your ad copy. You only have a few lines to check, so there’s no excuse for spelling and grammar errors.

Test and Compare Your PPC Advertisements

The final step for increasing the click-through rate of your PPC ads is to test and compare your ads. You can easily create multiple ads for the same campaign. Make two or three separate ads that are identical other than one difference. You could alter the headline or the descriptive text of each ad.

After two or three days of running your nearly identical ads, look at the click-through rate of each ad. You should be able to instantly determine which ad had the better click-through rate. Get rid of the other ads. You can continue to use this method to tweak your ads and boost your success.

As a final tip, you should also look at what other people are doing. Perform a search for your target keywords and look at the ads that appear. These are your biggest competitors. Use this to get insight into what works.

Increasing your PPC ad click-through rate will help you make better use of your advertisement campaign. You can also get more powerful marketing tips and a way to generate conversion-ready internet marketing prospects every month by clicking here to learn about done-for-you system.

How to Deal with Negative and Positive Business Reviews

Most consumers research products and services before making a purchase. One of the most used sources is other people’s reviews. In fact, about 88 percent of consumers look at these reviews. So, it’s important to pay attention to how you handle negative and positive business reviews.

The way that you handle the negative reviews says a lot about your business. If you constantly defend your product or service, you’re not doing yourself any favors. Here are a few tips that you can use to learn how to deal with negative and positive reviews.

Claim Your Business Listing on Review Sites

You should claim your business listings on review sites, including Yelp, Google Places, and any other applicable sites.

In the event that a customer leaves a defamatory review that goes against what’s normally acceptable, you can request that the site removes the review. But, they’ll only do so if you have claimed your business listing.

Respond As Soon As Possible

You should always respond promptly to reviews. This shows that you care about customer input. You value their thoughts. This applies to both positive and negative reviews.

Respond in a timely manner. You should respond within a few hours if you can. Otherwise, try to respond within 24 hours. Generally, you can set up email notifications. You will get an email every time that someone leaves a review on Yelp or Google Places. You should also set up email notifications for your social media accounts.

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You Should Always Be Polite

You should always be polite in your responses. It’s easy to get yourself worked up when someone leaves a harsh review. Showing this emotion in your response will not help your online image.

When you work retail, you’re taught to always greet a customer with a smile, even when they have a complaint. This is more for you than for the customer. When you force yourself to smile, you give yourself a moment to clear your mind and put yourself at ease. You’re less likely to be defensive.

This same concept applies to responding to customer reviews. Before you start typing, force yourself to smile and take a deep breath. Don’t let your emotions get the better of you.

Handle Negative Comments Privately

If possible, handle negative comments privately. When a customer has a negative experience, respond them with a private message or through email. Choose whichever option is applicable.

You should do your best to resolve their issue or complaint. In the event that you can’t find a solution, you don’t want to leave a public trail of the interaction. Keep the conversation private.

If the issue is resolved satisfactorily, then leave a response on your public timeline. You could say something along the lines of, “I’m glad that we were able to resolve your issue. Thank you for your input.”

This short follow-up message could elicit a positive response from the customer. This way, when prospective customers view your reviews, they’ll see that you do your best to resolve problems.

Don’t Ignore the Positive Reviews

Dealing with negative reviews is important. But, you shouldn’t forget about the positive reviews. When you receive praise, criticism, or positive feedback, you should offer your thanks.

The bottom line is that you can’t get rid of negative reviews unless you can prove that they’re completely defamatory. But, you can bury bad reviews. Do your best to deliver an exceptional product or service and you’ll naturally get more positive reviews than negative reviews.

Pay attention to your online reviews. This includes both positive and negative reviews. You can learn even more powerful marketing tips, and discover a way to gain conversion-ready internet marketing prospects each month. Click here to learn about  done-for-you system.