Monthly Archives: November 2016

Using Location Specific Landing Pages to Attract Traffic

Narrowing your focus on specific regions or localities can help you increase traffic to your site. Using this concept with your landing pages could boost conversions and lead to more sales. But, there’s more to focusing on a location than including the name of a city in your content.

If you want to maximize the potential of your landing pages, learn how to target specific locations.

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 Explicit Search Results

Before getting into the details of creating location-specific landing pages, you should understand the importance of this SEO strategy. Search engines try to provide the most relevant results. So, even if a user doesn’t include their city in their search query, Google will try to provide local results.

Explicit results refer to queries where users included the name of a city or a region in their search. Implicit results organically include local businesses when the user doesn’t include the name of a city or region.

By using a few simple tips, you’ll be able to target both implicit and explicit results.

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Using the Correct Page Hierarchy

The first step in targeting a local area with your landing pages is to include the name of the city in your page hierarchy. For example, you could create a folder named after the local area. You’ll then place any landing pages focused on that region in that folder.

Markup Your Business Information with Schema

Use Schema to add markup to your landing pages. Along the footer of your landing page, where you’ll include your contact information and business details, you should use Schema to add markup.

Your address, phone number, email, and other details can be included. This allows search engines to include these details in search results, which adds authority and authenticity to your listing.

Use the Name of the City Naturally in Your Content

While you should use the name of the city or region as a primary keyword in your content, make sure that it appears naturally. Don’t try to squeeze in the city simply to reach a specific keyword density. Instead, focus on the quality of your content.

Along with including the name of the city, you should also tailor your content to include region-specific details. You may mention some of the landmarks in the area or discuss topics that may be more relevant in certain areas, climates, or regions.

Include Region Specific Video Content

If you have video customer testimonials or any other content that can showcase specific regions, include it on your landing pages. Showing potential customers that you already have a connection with the area where they live will help build trust.

Create Original Content for Each City

When you create multiple landing pages to target different cities, you should make sure that you use original content for each page. You should not simply copy the content and replace the name of the city.

Create an original set of content for each page that you target. Use CopyScape or other online tools to compare the similarity of your pages. They should contain no more than 7% similar content.

The goal is to avoid a duplicate content penalty in search results by copying your own content. This also helps your location specific content appear more authentic. Taking the time to write original content will improve the quality and sincerity of your landing pages.

Start using these tips to get more traffic to your website. Create location specific landing pages.

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What Should You Include on a Landing Page?

If you want to make money online, you’re going to use landing pages as a part of your targeted marketing campaigns. So, if you’re unhappy with your sales or conversion rates, the first place to look is your landing pages.

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The following tips will help you quickly set up effective landing pages that can be used for almost any product or service.

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The Basic Structure of a Good Landing Page

A landing page should be setup in a way that has a natural flow. Your visitors should want to get to the bottom of the page. This means placing your content in a specific order to increase conversion rates. Here’s an outline of a typical landing page:

  • Headline
  • Introduction
  • Benefits
  • Customer testimonials
  • Features and details
  • Final call to action

While you can always tailor this structure to meet your needs, this is a good starting point. Start with this structure and then tweak it to suit your needs.

Creating a Killer Headline

One of the most important parts of building a landing page that converts is creating a killer headline. You need something to grab people’s attention. The headline should offer a promise, hint at a solution, or spark interest in a specific topic.

Writing the Introduction

The first paragraph or two should present several problems or issues that your product or service can solve.

For example, if you offer a weight loss supplement, you could discuss the difficulty of sticking to a diet or losing weight. For productivity software, you could talk about how a drop in productivity can lead to a drop in sales.

You are engaging your readers by presenting them with problems. They’re searching for a solution, which you’re about to present.

Listing the Benefits of Your Product or Service

After presenting the problems, you will explain the benefits of your product or service. You’re explaining how your product or service can solve the problems that you discussed. Keep this section short. You don’t need to go into detail. Include a bullet point list of the top 5 or 6 benefits.

Include Customer Testimonials

Customer testimonials, either quotes or video testimonials, show visitors that you have a real product or service that actually works.

If you have just launched your product or service, then you may not have customer testimonials yet. In this case, you could send out a questionnaire to your first customers.

Ask for their feedback and make it clear that their comments may be used for promotional purposes. You can then use this feedback to pull quotes for your customer testimonials.

Discuss Features and Details

You should include the features and details of your product or service towards the end of the page. The reason for this is that you first want to build awareness.

You’re making visitors aware of a problem in the first section. You then build interest by discussing the benefits and by providing customer testimonials. Now, you’re going to explain the solution in a little more detail. List the top features of your product or service.

Including Calls to Action

You finish your landing page with a great call to action. This is your last chance to make a sale, so take your time and write a killer call to action. Along with the final call to action, you could include a call to action at the end of each section.

These calls to action capture visitors at each stage of the discovery process. Some visitors may be ready to make a purchase after reading the benefits, while others may wait until the end of the page.

Including calls to action at each stage helps you gain customers that don’t feel like scrolling through the entire

Put these steps together build an effective landing page. In addition to these steps, you can gain even more marketing tips, including a conversion-ready lead generation system. Click here to learn about  done-for-you system.

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Setting Up Tiered Pricing Plans to Boost Conversion Rates

Tiered pricing is commonly used by businesses in all industries and for a good reason—it actually works. When a strategy is regularly employed by various companies, it’s because the strategy has been proven to be effective.

So, if you want to boost conversion rates, learn how to set up tiered pricing.

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What is a Tiered Pricing Plan?

A tiered pricing plan simply refers to various price points. This can be applied to virtually any product or service. You can see this pricing structure in use everywhere, including mobile phone service plans, cable and internet services, and software packages.

The purpose of tiered pricing is to give your customers a couple additional options. Instead of purchasing your base product or service, they could choose a more affordable option, such as a trial plan. They would also have the option to purchase a premium package, with additional features.

The reason this pricing strategy is so effective is the psychology behind the process. You’re enticing customers to choose a specific package, by offering a cheaper option and a more expensive option.

When given three or four choices, the majority of customers will choose the package that seems to offer the best value. They’ll skip the cheapest package, deeming it to be too cheap to meet their needs. They’ll also avoid the most expensive, as they’ll believe the extra feature to be an unnecessary purchase.

Obviously, some customers will still go with cheaper or more expensive options. But, you’ll be able to increase your overall conversion rates, while enticing the majority of your customers to purchase your base product or service.

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Creating Tiered Pricing for a Service or Membership

Setting up tiered pricing for a service or membership is relatively easy. First, you set your baseline. This is the current service or membership that you want to sell. This will be the option that you’re going to try and get customers to choose.

Once you establish your baseline, you can set your minimum and maximum service or membership. For the minimum, you can remove features or access to certain aspects of the service. If this isn’t possible, you could offer a limited-time trial or demo of the service.

For the maximum, you could come up with additional features that would be provided solely in the premium package.

Again, if you can’t edit the service, software, or membership, then try to come up with something that you could add to the purchase. This could be an inexpensive product or service that you already offer or access to beneficial resources, free eBooks, or other premium content.

You then make all three options available to your customers. It shouldn’t take long to see an increase in your conversion rates.

At the same time, you’ll also notice that the majority of customers choose your baseline product or service. At no extra cost to you, you’re also gaining sales through the other two packages.

Creating Tiered Pricing for a Physical Product

If you sell physical items, creating a tiered pricing plan works a little differently. You can’t physically edit the item to create three separate products. For a physical product, you’ll need to get creative.

The goal of creating multiple price points is to get customers to buy your base product. You don’t want to add items or features that will increase the cost of production. So, you should look into digital products or services that could increase the function of your product.

For example, if you are marketing a weight loss supplement, you could add a digital diet plan eBook, cookbook, or other fitness guides. This adds to the value of the package and allows you to create multiple price points.

This same concept can be applied to just about any physical product. You could add guides, tutorials, or access to a members-only forum.

These are all options that have a minimal cost to your business, yet give you the option of setting up a tiered pricing structure.

Offering multiple price points is a time-tested strategy for increasing conversion rates. It’s a simple strategy to implement and can be used for almost any product or service.

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How to Avoid Missed Sales Opportunities with Retargeting

What do you do when a visitor leaves your website without making a purchase? If you’re simply letting them go, then you could be missing out on a sales opportunity. Just because someone left your website without completing any action doesn’t mean they’ll never come back.

With retargeting, you have an extra opportunity. You can get customers to rethink their decision. You can boost conversion rates. Learn how to increase sales with retargeting.

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Retargeting Relies on Cookies

First, you need to understand how retargeting works. This method relies on cookies, which are small files stored by a web browser that contains information related to browsing habits. You’ll also need to work with a retargeting provider.

Retargeting providers are similar to any other ad provider. In fact, many advertising networks offer retargeting services.

Once you have set up the retargeting campaign, you’ll receive a piece of code that will be inserted into your web pages. When a potential customer visits your website and leaves without making a purchase, the ad provider will use that the cookie generated by visiting your site to deliver ads.

As the potential customer browses the web and visits other websites, your advertisement can appear. The user will remember visiting your website and give your site another consideration.

Choosing the Right Retargeting Platform

As mentioned, you’ll need to use a retargeting platform to deliver ads to potential customers that left your site without making a purchase. Some of these platforms focus on delivering ads to social media platforms, including Facebook, Twitter, and LinkedIn.

There are also platforms that deliver ads to other websites. These platforms help create an impression on potential customers. The visitor will see your ads as they browse the web, instead of seeing one or two targeted advertisements on their social media feed.

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Create a Landing Page for Your Second Chance Customers

Before you start the retargeting campaign, you should create new landing pages. You should include a discount or special offer for these landing pages. You have a second chance to get a sale, so if you need to offer a special discount, it’s worth the cost.

Set a Reasonable Budget for Your Retargeting Campaign

You should set a budget for the retargeting campaign before choosing a platform. Look at your analytics. You should determine the number of customers that leave your site without making a purchase. Only look at a select group of landing pages that will be a part of the retargeting campaign.

When you begin your campaign, you’ll be charged for each click that you get. In order to make the campaign as effective as possible, you’ll need to choose several landing pages to focus on.

Decide which pages you want to target and then review the bounce rate. Divide the number of exits by 50. The result represents 2% of visitors that left your site without making a purchase. Multiply this by the profit you’d gain from an average sale. Your budget should not exceed this amount.

With this figure, you’re counting on converting 2% of your exit traffic through retargeting in order to break even.

Create a Retargeting Ad Campaign

After you have completed the previous steps, you can setup the retargeting campaign. This similar to any PPC ad. You’ll have the option to place text or image advertisements. You’ll be able to set targeted regions and other settings the same as any pay-per-click advertisement campaign.

Retargeting is an effective solution for increasing your conversion rates. In addition to this technique, you should discover additional marketing tips.

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How to Increase Conversions with Discounts and Promotions

If you aren’t able to generate conversions from your landing pages, there are some simple ways to turn things around. After evaluating your pages, if you can’t find a solution, then consider offering discounts and special promotions.

Consumers Expect Deals and Special Offers

We’re living in a world where consumers expect to receive deals and special offers everywhere that they go. One study found that about 50 percent of consumers will not make a purchase online if they don’t get a discount.

Immediately cutting off half of your market base isn’t an effective way to run a marketing plan. Luckily, adding special offers isn’t a difficult process.

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There are many types of deals and promotions that you could use. The majority of these steps requires very little work and are easy to implement. This includes:

  • Free shipping
  • Discount codes
  • Free gifts with purchase
  • Pop-up exit offers
  • Exclusive content

Using these simple promotions, you can quickly see an uptick in conversion rates. If you can drop your bounce rate by 2% and increase your conversion rates by 2%, you’ll increase sales by 10%. Those are numbers that any entrepreneur can enjoy.

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Free Shipping

Free shipping is one of the most common deals available on websites. You should decide whether you want to offer free shipping on everything or free shipping on orders over a set value. For example, you could offer free shipping when a customer spends more than $50.

Another option is to offer free shipping on all items. When you offer free shipping on everything, you can factor a portion of the shipping costs into the price of your products.

The only problem with free shipping is that it doesn’t apply to digital products. So, if you’re involved in digital sales, you’ll need to explore the other options.

Discount Codes

Discount codes are also effective for boosting sales. You can pass these codes out through social media or other marketing campaigns. As with free shipping, you don’t need to spend anything to include this deal.

Though, you’ll need a payment gateway that accepts discount codes. If your current gateway doesn’t support coupons or discount codes, you should look for a different gateway.

Free Gifts with Purchase

Free gifts could include just about anything. You could include tangible items or digital goods. Free gifts are easy to promote. You let your visitors know that if they act now, they can ensure they receive their free gifts before this special promotion ends.

Exclusive Content

Exclusive content applies to any media that you can give your customers that are not readily available elsewhere. Examples include eBooks, video content, member-only web pages, downloadable media, and any other digital goods.

There are numerous plug-ins available for providing download codes to digital content. This keeps people from sharing the download link with others.

Pop-Up Exit Offers

The final method is to include a pop-up exit offer. These simple pop-ups are used to try and get visitors that are about to leave your site. The pop-up is triggered when they attempt to close the tab in their web browser. This gives you one last chance to get their sale by offering a special offer or discount.

You can incorporate as many different discounts and promotions as you’d like. Though, you should probably keep it simple. Choose one or two discounts per marketing campaign. You don’t want to have to focus on too many different metrics and variables at the same time.

Increase your conversion rates by offering discounts and promotions. If you want even more powerful marketing tips, along with a way to get conversion-ready internet marketing prospects every month. Click here to learn more about  done-for-you system.

Methods for Increasing the Legitimacy of Your Site

Would you buy something from a website that you’ve never heard of? Probably not. So, you should not expect people to buy stuff from your site without proving the authenticity of your business.

You need to include some basic information on your site. Not only is this important for gaining the trust of your visitors, it could also have an impact on your SEO.

Google and other search engines hire quality assurance testers. These individuals visit the websites that appear in search results for specific queries. They then rate the relevance of the web page to the search query. Along with the relevance, they rate the authority of the site.

By paying attention to the criteria that these testers use, you can ensure that your website appears authentic and legitimate.

Include Contact Information

The main detail that people are looking for, in order to judge the authenticity of your site, is your contact information. If they struggle to find your contact details, they’ll assume you have something to hide.

Make sure that your email address and phone number are easily found from any page on your site. The easiest way to do this is to add your contact information in the footer of your site.

If this isn’t an option, you could add your contact in details in a contact page—as long as your contact page appears on your main menu.

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Providing an Address on Your Website

It’s up to you whether or not you want to add an address on your website. In this modern world, there is less of a need to include your address, unless your business has a physical address. But, if you’re operating out of your home, then you can avoid listing your home address.

Though, you should keep in mind that this can limit the authenticity of your site. An alternative is to purchase a PO box at your local post office.

Don’t Overwhelm Your Visitors with Advertisements

The next tip is to avoid using too many advertisements. This is another area that testers examine when they review a website. They’re looking at the placement of advertisements in the top-third of the web page.

The top-third of the web page refers to the viewable area on a standard desktop or laptop before scrolling down. You should only have one advertisement visible in this area. So, either include a banner ad above your header or an advertisement in your sidebar—but not both.

You can include your additional advertisements further down the page. The main takeaway is to avoid placing more than one advertisement near the top of your web page.

Take Care of Broken Links

You should regularly check for broken links. This is especially important if your site has a lot of pages. If you often delete pages, move pages, or make other major changes to your site, then check for broken links. If a user constantly receives a 404 error while browsing your site, they’ll likely leave.

Proofread Your Content

As a final tip, you should proofread your content. Obvious spelling and grammar mistakes should not be found on a legitimate landing page. A reader can overlook an occasional error, but if they notice mistakes in every paragraph, it’ll be hard to make it through your content.

If your website does not meet specific criteria, you may not be getting as much traffic or income as you could. Use these tips to increase the legitimacy of your site. Show visitors that you have an authentic business and that they can trust your site.

Along with these tips, if you want access to even more powerful marketing tips and a way to generate conversion-ready internet marketing prospects every month, then click here to learn about  done-for-you system.

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6 Free Marketing Strategies Every Entrepreneur Should Use….

You don’t necessarily need to spend a lot to make a lot. If you’re just getting started with internet marketing, then you may want to dip your toes in the water.

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There are several marketing strategies that you can use without spending any of your hard-earned cash.

Use these 6 free marketing strategies to start promoting your websites and earning your first supplemental income.

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Social Media Marketing

The first free marketing strategy that you should adopt is social media marketing. It doesn’t cost a cent to set up a Facebook business profile or a Twitter account.

With social media marketing, it’s important to post regularly, so that your followers don’t forget about you. You need to stay relevant. This also helps you attract more followers.

You should create a schedule for sending out posts. For example, you could post on Facebook and send out a Tweet at the same time every Monday through Friday. If you have the time available, you should try and post two or three times throughout the day.

Content Marketing and Blogging

Creating informative content is one of the oldest marketing strategies. In the old days, businesses would create informative pamphlets that could be handed out to the public. These days, entrepreneurs have blogs, eBooks, and video tutorials.

Create content that is relevant to the products or services that you want to sell. Write tutorials and guides that will help your customers. Then, you can either edit your guide into a blog post, an eBook, or film a video tutorial. You could even combine all three options.

Email Marketing

If you want to create a serious email marketing campaign, you’ll eventually need to spend money. But, you can get started for free. There are quality email marketing platforms that allow a limited number of free emails each month.

So, you can create micro email marketing campaigns and learn the basics without spending any money.

Video Marketing

This next strategy is similar to content marketing, but with a wider scope. You don’t need to just provide informative content. You can use video marketing for a variety of uses. For example, you could create product demonstrations, customer testimonials, FAQs, or film a short introductory video.

You can then upload your videos to YouTube and share them on your website or as a part of your social media marketing campaign.

Run a Special Promotion

Another free marketing strategy is to offer a special promotion for a limited amount of time. This helps you create a sense of urgency with your marketing material. Consumers are more likely to make a purchase when they feel they’re getting a special value.

You don’t need to spend anything to run a promotion. You simply charge less for your products or services during a specific period of time.

Join Online Groups and Communities

Joining online groups and communities offers an indirect way to market your website for free. This is a simple way for entrepreneurs to reach out and network. Not only may you help spread awareness about your site, you may receive beneficial contacts in the process.

Look for groups and communities that are relevant to your products or services. Search Facebook groups as well. Become active in these communities and use your business profile to leave comments and take part in discussions.

Combine these marketing strategies to get started with internet marketing. You don’t need to immediately make a large investment. You can start small and learn more about marketing before you dive in.

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Creating a Personalized Experience to Increase Conversions….

The customer experience that you provide on your website can have a major impact on your conversion rates. There’s more to an effective website than making sure it loads quickly and is easy to navigate. You also need to pay attention to the overall experience.

Find out how to create a personalized web experience to increase conversion rates.

Examples of Personalized Web Experience

Improving the user experience on your website will keep your customers coming back. It’ll also help increase your conversion rates. But, you need to decide how to improve the user experience. Here are a few examples of how you can achieve this:

  • Analyze your current website traffic
  • Create a localized experience
  • Create a sign-in option
  • Include personalized ad placement
  • Use personalized email marketing
  • Personalize your direct messages

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Analyzing Your Current Website Traffic

You should first analyze your current website traffic to get a sense of what your visitors are looking for. Pay attention to the pages that get the most traffic.

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Depending on the analytics software that you use, you may even receive beneficial information about the demographics of your visitors. This may include age, gender, and location.

Use the information that you find to tailor your site towards the preferences of your key demographic. For example, if you’re targeting an older generation, you may not want flashy graphics or animations. When targeting the younger crowd, you’ll want to take advantage of video and social media.

Creating a Localized Experience

After analyzing your traffic, you can get started on some of the personalization steps. First, you should consider creating a localized user experience. This means including information and content intended for people in a specific region.

Create a Sign-in Option

You can add further personalization by allowing visitors to create a membership and sign into the site. Include a basic member’s dashboard, with options for changing the layout of the site, the feature, and possibly the color scheme or theme.

You could also combine this sign-in option with other programs, such as loyalty reward programs and membership plans. Allow your customers to view their orders, track their progress, or view other stats related to their purchases or the use of your products or services.

Include Personalized Ad Placement

Amazon and other affiliate advertising opportunities allow you to place advertisements on your site that display ads based on the browsing habits of the website visitor.

For example, after browsing for products on Amazon, if an internet user visits your website, they’ll see recommendations based on their recent browsing activity.

Personalize Your Direct Messages

When you send customers or members a direct message on Twitter, Facebook, or any other social media platform, you should include their name in your message. Don’t create a generic auto-responder that sends out messages. Instead, take the time to type out a quick message.

If the message is going to contain details, you could copy and paste the crucial information, while hand-typing the intro and ending message.

These small steps can go a long way towards improving the overall user experience of visiting your website and buying your products or services. You should also pay attention to other aspects of your site, including cross-browser compatibility and page load speed.

The goal of creating a personalized user experience is to make the process of visiting your site more comfortable. You want your customers to feel at home when they visit your site. By creating a personalized experience for your visitors, you can build trust and gain repeat traffic.

Keep these tips in mind to boost your conversion rates. Along with these tips, find more marketing advice and tools, including a way to generate conversion-ready internet marketing prospects every month. Click here to learn more about

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