Monthly Archives: September 2016

Writing Guest Blog Posts to Build Authority Backlinks

chainsBacklinks are necessary for improving your SEO. Unfortunately, it is not always easy getting these links – especially backlinks of authority. One technique that has been incredibly effective at helping sites earn quality backlinks is guest blogging.


Guest blogging simply refers to writing informative articles for other blogs. The blogs that you target will be relevant to your products, services, or website. If you would like to give this backlink building method a try, then take a look at the following tips.

 Find Guest Blogging Opportunities

Before you can start writing guest blog posts, you need to find a blog that wants your content. The sites that you focus on should be related to your industry. They should have a large following on social media and an active visitor base.

You can search for guest blogging opportunities using several different methods:

  • Search on Google
  • Search through Social Media
  • Search the guest posts of popular guest bloggers

Search on Google

The first place to search is Google. Choose a keywords related to the topics that you would like to write about. Add “guest post by” to the keywords you selected and perform a search query. The top results should include blog articles in your industry that were written by guest bloggers.

Along with the search method described, you could search for blog posts written by your competitors. Use the following search string, placing your competitor’s domain in the query:

Search for link: The results should contain guest blog posts written by your competition.

Search Through Social Media

In addition to Google, you can find guest blogging opportunities through social media. The simplest social media platform to search for this purpose is Twitter. Use the same query mentioned for Google searches – your keyword + guest post by.

Search the Guest Posts of Popular Guest Bloggers

There is one more option for finding guest blogging opportunities. Search for guest posts written by popular bloggers. Again, use the first search method described above. But, include the name of the guest blogger that you are searching for.

believePitching Yourself to the Site

Once you have found several guest blogging opportunities, you need to pitch yourself to the site. Learn more about the site. Read their most recent blog posts and blog posts written by guest bloggers. Find out who their primary audience is.

Next, find out if they have guidelines for submitting guest posts. Some sites will provide details on how to submit a blog post. Find out what they are looking for.

You can then start preparing an email unless they have a special form for contacting the site for submitting blog posts. The email should be personalized. You want to be friendly and professional.

Make sure that you include several URLs to other blog posts that you have written. If this is your first guest blog post, then provide links to some of your favorite blog posts from your own website.

If you don’t get any sites to accept your guest blog post, don’t give up. You may just need to pitch your blog post at the right time. Pay attention to your social media profiles. Try to become active in the same communities as the sites that you’re pitching to.

If possible, try to start a conversation on Twitter or Facebook. You could share a post or re-tweet a message. Wait for them to mention you in a post on social media or on their website. You may find more success by pitching yourself to a site that is already aware of who you are.

Guest blogging offers numerous benefits. You can gain quality backlinks, increase your presence, and position yourself as a voice of authority. Get started with the suggestions provided. Along with these tips, you can begin boosting your online marketing with a lead generation system through  done-for-you system.

Exploring The Most Cost Effective Online Marketing Channels

What are the best online marketing channels? There isn’t a straightforward answer to this question. Every business is different. But, there are certain channels that tend to be more cost-effective and provide higher conversion rates.


If you are looking for a way to stretch your online marketing budget, then explore the most cost effective online marketing channels.

Here’s a quick overview of the online marketing channels that’ll be covered:

  • Email marketing
  • Pay-per-click advertising
  • Social media advertising
  • Blogging

Email Marketing

For some reason, many entrepreneurs believe that email marketing is outdated or ineffective. This is simply not true. Email marketing remains the most cost-effective way to increase conversion rates and boost sales.

Compared to all other online marketing channels, email marketing offers the lowest cost per lead. While social media platforms, such as Facebook and Twitter, have millions of users, everyone has an email address.

As long as you’re smart about your email marketing strategy, you will get positive results.

Make sure that your emails encourage your subscribers to take action. This could include visiting your website or purchasing a product or service. You should also create a sense of urgency in your emails.

Also, don’t ever purchase an email list. You should always build your own list using opt-in forms and other methods.

PPC Advertising

Pay-per-click (PPC) advertising is another marketing channel that is thought of as being past its prime. Again, this isn’t true. PPC is affordable and effective. You just need to optimize your PPC campaign.

Before you put together your PPC campaign, you need to perform thorough keyword research. The key to an effective PPC campaign is choosing the right keywords. Use the Google AdWords Keyword Planner to research keywords and find phrases with low competition and medium search volume.

Along with keyword research, you need to have a title and description that grabs attention. You have limited space available. Your title and description used in your PPC advertisement shouldn’t be vague. It should be clear and direct.

By having a clear message in your PPC ad, you’ll naturally notice higher conversion rates. Focus on a specific demographic and speak directly to the customer.

Social Media Advertisingsocial media exploding

While email marketing and PPC advertising have been around since the beginning of online marketing, social media marketing is relatively new by comparison. There are two methods of using social media as a part of your online marketing strategy – regular activity and advertising.

First, you should be active on social media. Create a schedule for sending out new posts or tweets. This helps you build your subscriber or follower base.

Along with regular activity, you should include social media advertising in your marketing strategy. This could include Facebook Ads, promoted Tweets on Twitter, and advertisements on LinkedIn.

As with PPC advertising, you’ll need to optimize these advertisements to increase conversion rates. Again, use Google AdWords Keyword Planner Tool to find the most effective keywords. Focus on a niche category.

Blogging blogging

Here’s one more online marketing channel to include in your overall strategy – blogging. Blogging is extremely cost effective. You likely already have a website. You just need to start adding regular blog posts.

Blog posts can be shared on social media, linked to from advertisements, and are incredibly beneficial from an SEO standpoint. Blog about topics relevant to your products or services.

You should also create a schedule for your blog posts. With a regular schedule, visitors will know when to come back for more posts. This increases repeat traffic and allows you to develop a loyal group of followers while also establishing yourself as a voice of authority in your niche market.

As you start developing and refining your online marketing strategy, consider using the marketing channels described above. Along with these tips, don’t forget to check out my simple lead generation system. Click here to learn more about  done-for-you system.

How to Market Your eBook to Boost Web Traffic

So, you’ve written an eBook and are excited about the prospects of boosting your website traffic and sales. But, what do you do when no one seems to be interested in purchasing your eBook? You need to ensure you’re doing everything you can to properly market your new eBook.

You don’t want your hard work to go to waste. The longer your eBook goes without any purchases, the less effective it will be. Before you upload your eBook to Amazon or begin self-distributing it, make sure you know how to market your eBook.

Create Landing Pages for Your eBook


Create targeted landing pages to entice visitors to want to purchase your eBook. These landing pages should target a specific demographic, which is why you should create more than one. Focus on a demographic and write as if you’re writing directly to your target audience.

Towards the bottom of your landing pages, you should include a call to action that links to an opt-in form. Start building an email list. As the release date for your eBook approaches, you can send your subscribers email updates.

Start Blogging About Your eBook

Along with landing pages, you should use blog posts to help promote your eBook. This is similar to using a landing page to help with marketing. Except, instead of creating website copy, you’re creating an article discussing a topic related to your eBook.

Readers that enjoy your reading and the information that you provide may be interested in learning more about your eBook.

Before you’ve released your eBook, include an opt-in form at the end of your blog posts. After the release of your eBook, link to the location where they can purchase or download your eBook.

Offer Your eBook for Free for a Limited Time

After releasing your eBook, consider giving it away for several days, as part of a promotion. This should provide you with a handful of downloads. These early readers are more likely to leave positive reviews, as they received the eBook for free.

With a handful of good reviews, you’re on the path towards an increasing interest in your eBook. If you decide to release your book through Amazon, you’ll be able to set up a period where your eBook is available for free.

Create a PPC Campaign for Your eBook

Once you’ve released your eBook, use a PPC campaign to help attract more readers. PPC campaigns provide a cost effective solution for marketing your eBook.

Google owns about 67% of the PPC market. But, they’re not your only option for paid advertising. You could also advertise on Facebook or promote your tweets on Twitter.

Add Positive Reviews to Your Landing Pages

Once you start getting positive reviews coming in, include several excerpts on your landing pages. This is similar to adding testimonials to a landing page. It shows visitors that you have something of value.

You should also look for any other beneficial details to include on your landing page. For example, if you happen to make it onto one of the bestseller lists, make sure that you mention this on your landing page. If you have sold thousands of copies, then mention the popularity of your eBooks.

Marketing an eBook is similar to marketing any other product or service. You need to develop your strategy before you release your product or service.

Creating an eBook is an effective way to reach more customers. Use these tips to market your eBook. Get the most out of your eBook and start establishing yourself as a voice of authority in your market. For additional online marketing tips and a lead generation system, be sure to check out  done-for-you system.

5 Simple Tips You Can Use to Write Attention Grabbing Headlines

An attention grabbing headline can be useful for improving your email marketing, increasing conversion on your website, and for any other form of content marketing that includes its own header or title. This is the first indication that a reader has as to what to expect from your content.


You don’t need to be a professional writer in order to create great copy for websites, landing pages, blog posts, and emails. But, you should start with a killer headline.

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Here are some extremely easy to follow tips for writing effective headlines.

Write a Summary of Your Content

The first step is to summarize the main point of your content in a single sentence. Don’t worry about how it sounds. Keep it simple. Just write a sentence. You’ll edit it to improve the flair of the headline.

For example, this article is about writing headlines. So, the main point is “how to write headlines that will grab people’s attention”. But, this is not quite effective. It still needs some polish.

Use Numbers in Your Headlines

People like numbers. This applies to almost any headline. Whether you’re writing headlines for emails, blog posts, or any other marketing campaign – numbers are effective.

If you are listing steps, providing tips, or offering any other content that could be put into a list, then consider giving your headline a number. Take your original sentence and see if you can add a number to your headline.

Include Exciting Adjectives

Next, try to include an exciting adjective in your headline. These words help inspire action and grab attention. Here are a few examples for your consideration:

  • Essential
  • Excellent
  • Effective
  • Fantastic
  • Important
  • Mind blowing
  • Valuable
  • Ultimate
  • Simple

Keep Your Headline Short

You should also keep your headline short. If you’re writing a headline for a blog post or web page, your headline will also work as your title. Google recommends a maximum of 70 characters. Along with the character count, you should pay attention to the number of words.

In most studies, headlines with between 10 and 12 words tend to perform best. You could go as low as 8 and as high as 14. But, these may not be as effective.

Try to Include Your Focus Keyword

Even if you don’t pay close attention to keyword density, you should try to include a focus keyword. Use Google AdWords Keyword Planner Tool to find a relevant keyword that has decent search volume with low competition. Work into your headline if possible.

Once you’ve completed your headline, using these tips, read it out loud. Does it grab your attention? It should convey the subject of your content and encourage people to want to read the rest of your content.

These suggestions can be used for writing any type of headline. Improve the conversion rates of your landing pages, boost traffic to your blog posts, and increase click-through rates on your emails.

In addition to these suggestions, you may want to try writing 5 or 6 different headlines. Create a list of headlines and then consider which one sounds best.

You could even use A/B split testing to test the effectiveness of two different headlines. Create two separate versions of your content, with two different headlines. See which one works best.

You can start using these tips today. Go through the headers and titles of some of your older blog posts or landing pages. See if you can put a new spin on previous headlines.

Along with effective headlines, you could also benefit from additional online marketing tips, such as using a lead generation system.

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Boost Your SEO with Proper Internal Linking on Your Website

Internal linking is an important step in good SEO practices. Yet, it’s often overlooked. With proper internal linking, you can easily boost your SEO, without spending any money. It’s a simple practice.












What is an internal link? Any link on your website that directs users to another page on your site is an internal link. Find out how to properly use internal links to improve navigation and increase your SEO.

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Use Anchor Text for Internal Links

As much as possible, you should use anchor text for your internal links. This means wrapping relevant text in a link, as opposed to using an image for your link.

You don’t need to over-think your anchor text. Simply add a link wherever relevant. Highlight the relevant text and add your link.

Use Deep Links Throughout Your Content

The majority of your links should be deep. They should link to pages that aren’t available from the home page or main menu. In fact, you should avoid linking to your home page or contact page too often.

There’s a good chance that your main menu already includes a link to your homepage. There’s no reason to keep linking to your home page or other URLs that are available from your main menu.

Your Internal Links Should Be Natural

Internal links serve two purposes. They improve SEO and they help with navigation. Your internal links should add value for your visitors. They should serve a purpose and be natural.

Instead of worrying about whether or not your anchor text includes specific keywords, keep your internal links natural. Only highlight text that is relevant to the destination URL.

Keep Track of Your Internal Links

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You should also keep track of your internal links. This is important for being able to remove broken links. You can use Google Analytics, or any other analytics software, keep track of your links.

Along with keeping track of your links, you can use analytics to monitor your metrics. Find out which links receive the most clicks. Pay attention the anchor text that is used.

By evaluating the performance of your internal links, you can decide what works best. You can use this information to improve the way you add internal links.

Don’t Get Carried Away

While you should have plenty of internal links throughout your site, don’t get carried away. There isn’t a specific number of links to include. The main rule is that you want to keep your content readable.

If you add too many internal links, your content will be hard to read. Readers will get distracted by the constantly highlighted words throughout your content.

If possible, limit your internal linking to one link for every two paragraphs. This allows you to add a sufficient amount of links, without sacrificing the quality of your content.

Place Important Links Higher in Your Content

When adding internal links, keep important links towards the top of your content. The further down the page, the less value the link has for SEO purposes. Search engines, including Google, place more value on links located along the top third of your page.

Use Text Menus for Your Main Navigation

As a final tip, you should try to employ text menus whenever possible. Instead of using images or fancy JavaScript to create stunning menus, simply use text. You can still style text menus to match the overall style of your site.

Text menus are searchable by search engines. But, images and menus that require Flash or JavaScript will remain unsearched by search engine spiders.

Start improving the SEO of your site by using the tips provided. If you’d like additional online marketing tips, including a simple lead generation system, then click here to learn about done-for-you system.

Everything You Need to Know About Optimal Keyword Density

Keyword density is a hot topic in the SEO world. Over the past decade, search engines have claimed to place less value in keyword density. Instead, they focus more on page authority, back links, and other metrics.

This doesn’t mean that you should ignore keyword density. The proper use of keywords is still an essential part of good SEO practices. Here is a quick overview of what you need to know about optimal keyword density.

MUSICAL NOTESWhat is Keyword Density?

Online marketing experts often disagree about the best percentage for keyword density. Though, there is another area that’s regularly debated – the actual definition of keyword density.

To put it simply, keyword density is the percentage of times a keyword or phrase appears in your text compared to the total word count on the page.

For example, if your page contains 600 words and you use a keyword 6 times, you’d have a keyword density of 1% (6 divided by 600 equals 0.01).

Though, if you want to get technical, there’s a much more complicated formula that you can use. However, the method listed above is recognized by most SEO experts.

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What Percentage Should You Use for Keyword Density?

There are many schools of thought on the best percentage for keyword density. During the past few years, some SEO experts have concluded that you shouldn’t focus on a percentage at all. Just write your content naturally and try to include your keyword or keyword phrase several times.

If you’re looking for a specific recommendation, you should avoid a keyword density higher than 5%. Generally, between 1 and 3% is the recommended percentage. But, plenty of SEO experts believe that keyword density is no longer relevant.

If you decide not to focus on keyword density, you should at least try to include your keyword or keyword phrase in the title of the page and several times throughout your content.

SEO experts that don’t believe in paying attention to keyword density still recommend including your keyword in your title. If the keyword isn’t in the title, you’ll have trouble getting your page to rank high in search engine results pages.

At the same time, you need to avoid keyword stuffing. Surpassing 5% keyword density could be considered keyword stuffing and your pages may get penalized by Google and other search engines.

The Length of Your Content Can Impact Optimal Keyword Density

The bottom line is that you should focus on readability. Keyword density should be an afterthought. Also, the length of your content can impact the readability if you try to reach a specific keyword density.

As an example, if you’re trying to reach a keyword density of 3% on a page with 100 words, your content will appear more “spammy” than if you’re trying to include 3% on a page with 1000 words. Keep this in mind as you write your content.

In the end, you should focus on the quality of your content.


A quality article is more likely to be shared or linked to by other sites. This offers a greater benefit to your SEO than including a specific keyword density.

You want your readers to actually be able to read your content. Spending too much time focusing on keyword density could lead to hard to read content. Keep your content straightforward and use your keyword or keyword phrase sparingly.

Improve the way you use keywords on your site. Implement the suggestions provided to boost your SEO. For more tips, including a simple lead generation system, then click here to learn about  done-for-you system.