Link building remains an important aspect of search engine optimization. While Google and other search engines have altered their search engine algorithms to include other factors, having quality links to your website is still an essential part of increasing search engine results.
#1 – Link to Quality Sources
When creating content for your website, such as blog posts, link to quality sources whenever possible. You should try to include at least 2 quality outbound links in each blog post. This offers several benefits.
First, it is a good SEO practice to include outbound links, as it makes your content more helpful to visitors, which improves your on-site SEO. Second, the sites that you are linking to may reciprocate and include a link back to your website.
#2 – Focus on Social Link Building
Along with including outbound links on your website, you should also focus on social link building. This refers to sharing content from other sources on social media. As part of a social media marketing campaign, you should be sharing content regularly.
Depending on the amount of content that you create, you may have difficulty finding topics to discuss on social media. By sharing content from reputable sources, you always have something to post about on Facebook, Twitter, and other social media sites.
When you curate content from other sources, they may, in turn, share your content. As with outbound links on your web pages, you can build back-links through reciprocal sharing of links on social media.
#3 – Become Active on Forums
Another solution for building quality back-links is to become more active on forums. When possible, link to content on your website. Though, you should always read the forum rules before including links and only add your link if it is relevant to the discussion.
#4 – Start Guest Blogging
Guest blogging remains a popular option for building quality back-links. If you can write a guest blog post on a website that generates a lot of traffic, you’ll gain at least one quality back-link. You should make it your goal to find one opportunity for guest blogging each month.
#5 – Create Press Releases
Press releases offer the same benefit as guest blogging. You can generate a press release that discusses the upcoming release of a new product or service.
These press releases link back to your website or a specific landing page on your website. Just make sure you submit your press release to a respected press release organisation.
#6 – Create an Informative Info-graphic
Search your blog posts and find the most popular post. Convert the information provided in the post into a detailed info-graphic. People love sharing info-graphics and using them in their own blog posts to offer readers additional content. This is one of the easiest, low-cost solutions for building quality links.
These 6 solutions for building quality back-links are all easy to implement. First, remember to include outbound links in your blog posts and to curate content on social media. Take advantage of forums and communities to build back-links and become an authority in your industry.
Guest blogging and press releases are also effective ways to generate a few quality back-links. Though, one of the greatest solutions is to create info-graphics. Whichever solutions you choose the sooner you get started the sooner you can expect positive results.
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