Monthly Archives: August 2016

Bait and Switch Offers In Internet Marketing…

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By far, the number one complaint I hear from people online is they get pummeled with different make-money-online offers which promise the world for free… only to be disappointed when they ask for payment at the end.

I saw one of these myself the other day. It said, ‘no credit card required’ right there on the sales page, and then at the end lo and behold, an order form appeared for $197.

Now don’t get me wrong. I have no problem with paying for good training, but when they outright lie about it being free, I get annoyed.

>>>>How To Make More Money In 30 Minutes A Day

It does promise a lot, but it delivers. At the end you can get started for free, as long as you meet the qualification requirements.

They are not hard to meet; you just need to be willing to invest at least 30 minutes a day into the training, work with your personally assigned coach, and take this training seriously.

I’d estimate that at least 75% of people reading this right now will qualify. To find out if you’re one of them, go here and watch:

>>>>How To Make More Money In 30 Minutes A Day

Developing a Conversion Funnel to Increase Sales

If you want a solid marketing campaign that generates positive sales, you should consider using a conversion funnel. This is a tool that is often used by successful internet marketers. By learning how to build a conversion funnel, you’ll be able to create a structured campaign that actually converts.

Here is a simple guide for developing a conversion funnel for your next marketing campaign.

What is a Conversion Funnel?

First off, what is a conversion funnel? It’s a structured outline of your method for acquiring new customers and completing a sale. You’re funneling your potential customers through a planned campaign, starting with the acquisition and ending with a sale or inquiry.

facebook funnelThe reason for the funnel shape is that the number of prospective customers drops off the further along you go. You can then determine where the largest drop-off occurs and come up with solutions for fixing the leak in the funnel.

For example, you may get 1,000 visitors to reach your landing page. Half of those visitors may follow through with the next action, such as subscribing to your email list. Half of those subscribers may follow the link in your next email. The number trickles down until you reach your final conversion rate.

The standard conversion funnel can be broken down as follows:

  • Attraction
  • Interest
  • Desire
  • Action

You first need to attract potential customers. This is done through your standard marketing channels, such as PPC ads, press releases, social media marketing, and search engine optimization. From there, you need to capture their interest, such as with a landing page.

You then use desire in your calls to action to get them to move to the next step – completing an action. The intended action is usually a purchase or contacting you to learn more about your offer.

Attracting the Right Customers

The first part of the funnel is attracting potential customers. You need to attract the right customers to boost your conversion rates and make your funnel more effective. There are multiple solutions for this. You can perform market research to learn more about the interests of your prospective customers.

You could also focus on the copy used in your advertisements and marketing. Use long-tail keywords to narrow the focus of your advertisements. Targeting a niche category within your industry is always a good method for attracting the right customers.

Build Interest and Desire

Building interest and desire gets accomplished through landing pages and emails. Your landing pages should build interest in the solution that you’re providing. Your goal should be to gain subscribers. You can include a call to action on your landing page to complete a sale, but include an opt-in form for subscribing.

Some of your visitors may not be interested in making a purchase right away. But, you could still end up getting their email address. This is an essential part of the funnel. You’ll need to create an email marketing campaign for targeting visitors that left without making a purchase.

Send a Follow Up Email

You can attempt to plug the leak in your funnel by sending follow up emails. The opt-in form that you include on your landing page should be separate from your other subscriber lists. Create a follow-up email that you can send to these visitors.

Your follow-up email should build the desire to come back to your website and complete a purchase. You could include an additional offer, discount, or promotional code to entice the visitor back to your website.

Create an Effective Call to Action

together we createThe final part of increasing sales through a conversion funnel is to create a killer call to action. Your call to action needs to convert. If you need help creating an effective call to action, use split testing to fine-tune your final message.

Conversion funnels are incredibly effective at increasing the effectiveness of your marketing campaign. It makes it easier to keep your campaign structured and maximize your conversion rates.

You can easily look at each stage of your conversion funnel – advertisement, landing page, email, and sale, to determine which area needs to be optimized. Focus on the areas where your potential customers start to drop-off and then come up with a solution to plug the leak and improve your funnel.

You can develop your own conversion funnel now or for additional internet marketing tips – click on the following link and learn more about  done-for-you system.

How to Perform Market Research to Improve Conversion Rates

Without market research, how do you know if you’re effectively reaching your target audience? Market research gives you a clear indication of what your customers are looking for. It helps you address the needs of your market base.

market researchWith proper market research, you can tweak your marketing campaign to more effectively entice potential customers. If you want to improve conversion rates, then market research is the best place to start. Here are some suggestions for including market research in your marketing efforts.

 

Performing Primary Market Research

You’ll begin your market research by looking at the practices that you already have in place. There are multiple ways to gather the information that you’ll need. You can perform telephone interviews or send out a survey or questionnaire to your email subscriber list.

You should ask your customers or subscribers questions related to your products or services. This could include asking about their likes and dislikes or any ideas that they have for improving your products or services.

Primary market research is intended to give you a better indication of the wants and needs of your customers. You can use this when developing or updating your products or services.

Performing Secondary Market Research

Secondary market research refers to information that you gather from other sources. This could include reports from various organisations. Look for consumer reports related to your industry. Find out who your biggest competition is and the total sales in your industry the previous year.

With secondary market research, you can determine what percentage of the market you’ve reached. This gives you a better idea of how much room there is for growth in your industry.

Putting Your Research Together

market research2After you have finished your primary and secondary market research, it’s time to put it all together. Use a single text document or spreadsheet to record your notes and compile all the information that you’ve gathered.

When evaluating your market research, you are looking for trends. This includes common responses from your surveys and questionnaires and common practices being employed by your competition. Using these two areas, you can begin implementing changes in your marketing practices.

Target the Needs and Interests of Your Customers

Use the suggestions provided by your customers to develop more effective calls to action and headers. Come up with ways to use your products or services to address their primary needs and interests. You’ll find it easier to create content, products, and services that appeal to your market base.

Follow the Lead of Your Competitors

You can also look at your competition and ensure that you are using the most effective marketing channels. You should follow their lead, but avoid copying the actions of your competitors.

For example, if they’re relying on email marketing as their main approach for increasing their sales then make sure that you’re using email marketing. Tailor your marketing campaigns to include the marketing channels used by your competition.

Perform Market Research Regularly

Market research isn’t a task that you perform once. Depending on the size of your market, you may want to perform this research every quarter – or at least every year. This ensures your research is fresh and keeps you on the right track.

Market research allows you to explore all of your options. You can learn more about your target audience. This will help you to create better content and more effective advertisements. By taking the time to include market research in your marketing plans, you can easily begin increasing conversion rates.

Thanks for reading and good luck with your research. If you’d like to receive more internet marketing tips and solutions for lead generation, then click on the following link to learn more about done-for-you system.

How to Improve Your Inbound Marketing to Increase Sales Leads

Inbound marketing is an essential component of modern marketing practices. As you’re probably aware, when it comes to lead generation, quality is generally more important than quantity. By focusing your efforts on improving your inbound marketing techniques, you can increase the quality of traffic you receive.

Patriot FunnelThe way to obtain the best sales leads is to attract the right consumers. While PPC ads and other forms of advertising will draw traffic to your site, you want to ensure that these visitors are actually looking for the services or products that you provide.

You’ll find that gathering quality leads is more beneficial than gaining a lot of leads. The following tips will help you improve your inbound marketing in order to increase sales leads.

Create Customer Personas

Creating a buyer persona is an effective method of targeting a specific demographic. What is a buyer persona? It is essentially a detailed description of your typical customer. It includes factors such as age, sex, income level, education, geographic location, shopping habits, and website browsing habits.

You can research the demographics of your visitors and customers and develop multiple buyer personas to cover your entire spectrum of customers. You will use these buyer personas when developing content or creating a marketing campaign.

Whenever you write content, imagine you are writing specifically to one of your buyer personas. This applies to social media posts, blogs, advertisements, and landing pages.

Learn More About Your Customers

In order to create detailed buyer personas, you’ll need to learn more about your customers. There are multiple ways to do this. First, you could send out a survey to your subscriber list. Ask general questions about their preferences and interests.

Another way to learn more about your customers is to look at their social media profiles. Perform a little bit of research on some of the customers that follow you on Facebook or Twitter. Find out what other companies or businesses they follow.

social media explodingYou can use the information that you gather when creating your buyer personas. The goal of a buyer persona is to make your content more personable and directed at a specific individual.

 

Perform Long-Tail Keyword Research

Before you begin an ad campaign, you need to perform detailed, long-tail keyword research. By using keywords that are more specific to a particular interest, you’re more likely to generate higher conversion rates.

When you’re vague with your keywords, you’ll find that you attract a wide range of visitors, many of whom may have no interest in your product or service.

Run Multiple Targeted Campaigns

After developing your buyer personas, you should begin running multiple targeted campaigns. You should develop landing pages and ads that focus on one individual buyer persona at a time.

sedona landingFor example, you could create a landing page and ad that targets your younger demographic. Then, create another target campaign for your older demographic. Each landing page is written specifically with one person in mind. You should notice a natural increase in conversion rates.

Target the Fears and Interests of Your Customers

When creating an effective call to action, you should target the fears or the interests of your customers. Consider your buyer personas. Think about their primary fears or interests and how your products or services can help. Come up with a way to express that you have the solution for their needs.

connectionYou can start using these tips today to improve the ability of your inbound marketing practices to generate quality sales leads. If you’re interested in additional advice and solutions for improving your internet marketing techniques, then click on the following link to learn more about  done-for-you system.

6 Effective Solutions for Quality Link Building

Link building remains an important aspect of search engine optimization. While Google and other search engines have altered their search engine algorithms to include other factors, having quality links to your website is still an essential part of increasing search engine results.

linksIf you’re getting tired of spending hours trying to build back-links without positive results, then use the following 6 solutions for quality link building.

#1 – Link to Quality Sources

When creating content for your website, such as blog posts, link to quality sources whenever possible. You should try to include at least 2 quality outbound links in each blog post. This offers several benefits.

First, it is a good SEO practice to include outbound links, as it makes your content more helpful to visitors, which improves your on-site SEO. Second, the sites that you are linking to may reciprocate and include a link back to your website.

#2 – Focus on Social Link Building

Along with including outbound links on your website, you should also focus on social link building. This refers to sharing content from other sources on social media. As part of a social media marketing campaign, you should be sharing content regularly.

Depending on the amount of content that you create, you may have difficulty finding topics to discuss on social media. By sharing content from reputable sources, you always have something to post about on Facebook, Twitter, and other social media sites.

When you curate content from other sources, they may, in turn, share your content. As with outbound links on your web pages, you can build back-links through reciprocal sharing of links on social media.

#3 – Become Active on Forums

Another solution for building quality back-links is to become more active on forums. When possible, link to content on your website. Though, you should always read the forum rules before including links and only add your link if it is relevant to the discussion.

 

#4 – Start Guest Blogging

Guest blogging remains a popular option for building quality back-links. If you can write a guest blog post on a website that generates a lot of traffic, you’ll gain at least one quality back-link. You should make it your goal to find one opportunity for guest blogging each month.

#5 – Create Press Releases

Press releases offer the same benefit as guest blogging. You can generate a press release that discusses the upcoming release of a new product or service.

These press releases link back to your website or a specific landing page on your website. Just make sure you submit your press release to a respected press release organisation.

#6 – Create an Informative Info-graphic

Search your blog posts and find the most popular post. Convert the information provided in the post into a detailed info-graphic. People love sharing info-graphics and using them in their own blog posts to offer readers additional content. This is one of the easiest, low-cost solutions for building quality links.

These 6 solutions for building quality back-links are all easy to implement. First, remember to include outbound links in your blog posts and to curate content on social media. Take advantage of forums and communities to build back-links and become an authority in your industry.

Guest blogging and press releases are also effective ways to generate a few quality back-links. Though, one of the greatest solutions is to create info-graphics. Whichever solutions you choose the sooner you get started the sooner you can expect positive results.

Along with these tips, you can find additional methods of improving sales and lead generation by clicking on the following link to learn more about  done-for-you system.

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