See You at the Top! (of Google Results)

I’m working on improving my ranking, so I thought you maybe interested too! If you want to succeed in business, it’s absolutely critical that you keep your website ranked on the front page of Google, Bing and other search engines for your niche’s best keywords.

That’s because universal internet access and the widespread use of affordable access devices like smartphones and tablets has made search engines the number one way consumers seek out goods and services, especially at the local level.

With Search Engine Results Pages (SERPs), if you can capture one of three top spots, or at least land on Page 1, your business is essentially guaranteed to succeed. But if land on any other page, it is highly unlikely that potential customers will ever find you.
aim high

 

In fact, about 11%of people will click only on the link posted in the Number One spot of the Google SERP for whatever they are searching for. And about 70% will never go beyond the front page. So that means if you website is ranked on Page 2, Page 3, or any other page besides the front page, seven out of ten of your potential customers are never going to see your website.

Similarly, if your link isn’t in the Number One spot on the Google SERP for your keywords, you are going to lose a minimum of your potential customer base. So you can see how critical it is for your website to be posted on the first page at least, and in the top spot at best.

The Google Algorithm Updates

Just when most Internet marketers had Search Engine Optimization figured out, Google changed the ways its algorithm ranks pages.

In August 2011, it launched its Panda search engine algorithm which shifted the primary ranking tool from backlinks to social signals. That shift was reaffirmed when Google’s Penguin update was introduced in April 2012.

In the post-Penguin internet landscape, therefore, web page owners are better served by designing their Search Engine Marketing (SEM) efforts around encouraging people on social media to link to and approve their pages, rather than focusing most of their time creating backlinks, which are still useful but no longer of primary importance.

LSI Keywords

Including the optimal number of keywords related to your niche – 2% to 4% — is important to improving your Google ranking. But the Penguin update now looks Latent Semantic Indexing Keywords (LSIs). That’s basically a fancy way of saying synonyms.

Google also now gives preference to web pages that flow more organically. Pages that are optimally saturated with synonyms for the keyword rank better than those stuffed with the same keyword that is used over and over again.

Visitor Behavior

Another big change is how Google’s search engine measures the behavior of your page’s visitors once they arrive there. It looks at things like how long the average visitor stays on your page, how frequently they return, the click-through rate, and surf patterns. Another important factor is the bounce rate, which is how many visitors click away from your page after only a second or two. A high bounce rate tells Google a page has lower quality.

Your bounce rate will be higher if visitors don’t find what they are looking for when they arrive on your site, or if they find your content to be dull and uninteresting. Bounce rate also will spike if your content is the same they can find everywhere else.

Pages that have audio or video that starts automatically tend to cause visitors to click off right away, especially if they are viewing the page at their workplace. Many marketers who don’t understand this simply dynamic are shooting themselves in the foot by including instant play video or audio on their web pages. The moment their video or audio starts to play, their potential customers are gone.

Reducing Bounce Rate

Two of the best techniques for decreasing our bounce rate are to make it easier for high-target visitors to find your page and to create high-value content. Look at the keywords that are attracting your page’s visitors: Are they the best ones? If not, users who arrive and don’t find what they want will bounce, negatively affecting your SERP rank.

For more information about improving the profitability of your business, check out our lead generation system by >>>> clicking here >>>>

Later,

Vickie

P.S. Don’t forget to like my facebook fanpage!

25 thoughts on “See You at the Top! (of Google Results)

  1. Hi there just wanted to give you a quick heads up. The text in your article seem to be running
    off the screen in Internet explorer. I’m not sure if this is a
    format issue or something to do with web browser
    compatibility but I thought I’d post to let you know.

    The layout look great though! Hope you get the
    problem fixed soon. Thanks

  2. Interesting blog! Is your theme custom made or did you download it from somewhere?
    A theme like yours with a few simple adjustements would really make my blog jump out.
    Please let me know where you got your theme. Appreciate it

  3. You’re so interesting! I don’t believe I have read something like this before.
    So great to find somebody with genuine thoughts on this
    subject. Really.. thanks for starting this up.

    This website is something that is needed on the internet, someone with some originality!

  4. I simply want to mention I’m beginner to blogging and actually savored your web-site. Probably I’m want to bookmark your site . You really come with fantastic articles and reviews. With thanks for sharing your blog site.

  5. Very nice post. I just stumbled upon your weblog and wished to say that I’ve really enjoyed surfing around your blog posts. In any case I will be subscribing to your feed and I hope you write again soon!

  6. I simply want to mention I am very new to weblog and really enjoyed you’re web site. Most likely I’m planning to bookmark your site . You surely come with very good article content. Thanks a lot for sharing with us your website.

  7. I just want to tell you that I’m all new to blogs and seriously liked your website. Very likely I’m likely to bookmark your blog post . You absolutely have exceptional posts. Many thanks for sharing with us your web-site.

  8. Tremendous issues here. I’m very satisfied to peer
    your post. Thank you so much and I’m looking forward to touch you.
    Will you please drop me a mail?

  9. I just want to tell you that I am all new to blogging and really loved your web blog. Likely I’m likely to bookmark your website . You really have impressive writings. Thanks for sharing with us your web site.

  10. I just want to say I’m new to blogging and site-building and honestly loved your website. More than likely I’m planning to bookmark your blog . You surely have incredible article content. Appreciate it for sharing with us your web page.

  11. I simply want to say I’m very new to weblog and definitely liked this blog. Likely I’m want to bookmark your blog . You certainly come with superb articles. Thanks a bunch for sharing with us your web page.

  12. I just want to mention I am just all new to weblog and truly enjoyed you’re page. More than likely I’m planning to bookmark your blog . You amazingly have good articles. Cheers for sharing with us your website.

  13. I simply want to tell you that I am all new to blogging and definitely loved you’re web-site. Very likely I’m going to bookmark your site . You certainly come with perfect well written articles. Thank you for revealing your web page.

  14. I simply want to say I’m new to weblog and seriously enjoyed your web-site. More than likely I’m planning to bookmark your site . You surely have great stories. Appreciate it for sharing with us your blog.

  15. I simply want to tell you that I am all new to blogs and honestly loved this website. Almost certainly I’m want to bookmark your website . You certainly have great articles and reviews. Bless you for revealing your blog site.

  16. I was just looking for this info for a while. After 6 hours of continuous Googleing, at last I got it in your web site. I wonder what is the lack of Google strategy that don’t rank this type of informative sites in top of the list. Normally the top websites are full of garbage.

  17. I just want to tell you that I am new to blogging and definitely enjoyed you’re website. Probably I’m planning to bookmark your blog . You definitely come with fantastic posts. Regards for sharing your web page.

  18. I just want to mention I am very new to blogging and site-building and truly enjoyed you’re web-site. Very likely I’m likely to bookmark your blog . You certainly come with incredible articles. With thanks for sharing your web-site.

Comments are closed.