Writing Guest Blog Posts to Build Authority Backlinks

chainsBacklinks are necessary for improving your SEO. Unfortunately, it is not always easy getting these links – especially backlinks of authority. One technique that has been incredibly effective at helping sites earn quality backlinks is guest blogging.

 

Guest blogging simply refers to writing informative articles for other blogs. The blogs that you target will be relevant to your products, services, or website. If you would like to give this backlink building method a try, then take a look at the following tips.

 Find Guest Blogging Opportunities

Before you can start writing guest blog posts, you need to find a blog that wants your content. The sites that you focus on should be related to your industry. They should have a large following on social media and an active visitor base.

You can search for guest blogging opportunities using several different methods:

  • Search on Google
  • Search through Social Media
  • Search the guest posts of popular guest bloggers

Search on Google

The first place to search is Google. Choose a keywords related to the topics that you would like to write about. Add “guest post by” to the keywords you selected and perform a search query. The top results should include blog articles in your industry that were written by guest bloggers.

Along with the search method described, you could search for blog posts written by your competitors. Use the following search string, placing your competitor’s domain in the query:

Search for link: competitor.com -competitor.com. The results should contain guest blog posts written by your competition.

Search Through Social Media

In addition to Google, you can find guest blogging opportunities through social media. The simplest social media platform to search for this purpose is Twitter. Use the same query mentioned for Google searches – your keyword + guest post by.

Search the Guest Posts of Popular Guest Bloggers

There is one more option for finding guest blogging opportunities. Search for guest posts written by popular bloggers. Again, use the first search method described above. But, include the name of the guest blogger that you are searching for.

believePitching Yourself to the Site

Once you have found several guest blogging opportunities, you need to pitch yourself to the site. Learn more about the site. Read their most recent blog posts and blog posts written by guest bloggers. Find out who their primary audience is.

Next, find out if they have guidelines for submitting guest posts. Some sites will provide details on how to submit a blog post. Find out what they are looking for.

You can then start preparing an email unless they have a special form for contacting the site for submitting blog posts. The email should be personalized. You want to be friendly and professional.

Make sure that you include several URLs to other blog posts that you have written. If this is your first guest blog post, then provide links to some of your favorite blog posts from your own website.

If you don’t get any sites to accept your guest blog post, don’t give up. You may just need to pitch your blog post at the right time. Pay attention to your social media profiles. Try to become active in the same communities as the sites that you’re pitching to.

If possible, try to start a conversation on Twitter or Facebook. You could share a post or re-tweet a message. Wait for them to mention you in a post on social media or on their website. You may find more success by pitching yourself to a site that is already aware of who you are.

Guest blogging offers numerous benefits. You can gain quality backlinks, increase your presence, and position yourself as a voice of authority. Get started with the suggestions provided. Along with these tips, you can begin boosting your online marketing with a lead generation system through  done-for-you system.

Exploring The Most Cost Effective Online Marketing Channels

What are the best online marketing channels? There isn’t a straightforward answer to this question. Every business is different. But, there are certain channels that tend to be more cost-effective and provide higher conversion rates.

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If you are looking for a way to stretch your online marketing budget, then explore the most cost effective online marketing channels.

Here’s a quick overview of the online marketing channels that’ll be covered:

  • Email marketing
  • Pay-per-click advertising
  • Social media advertising
  • Blogging

Email Marketing

For some reason, many entrepreneurs believe that email marketing is outdated or ineffective. This is simply not true. Email marketing remains the most cost-effective way to increase conversion rates and boost sales.

Compared to all other online marketing channels, email marketing offers the lowest cost per lead. While social media platforms, such as Facebook and Twitter, have millions of users, everyone has an email address.

As long as you’re smart about your email marketing strategy, you will get positive results.

Make sure that your emails encourage your subscribers to take action. This could include visiting your website or purchasing a product or service. You should also create a sense of urgency in your emails.

Also, don’t ever purchase an email list. You should always build your own list using opt-in forms and other methods.

PPC Advertising

Pay-per-click (PPC) advertising is another marketing channel that is thought of as being past its prime. Again, this isn’t true. PPC is affordable and effective. You just need to optimize your PPC campaign.

Before you put together your PPC campaign, you need to perform thorough keyword research. The key to an effective PPC campaign is choosing the right keywords. Use the Google AdWords Keyword Planner to research keywords and find phrases with low competition and medium search volume.

Along with keyword research, you need to have a title and description that grabs attention. You have limited space available. Your title and description used in your PPC advertisement shouldn’t be vague. It should be clear and direct.

By having a clear message in your PPC ad, you’ll naturally notice higher conversion rates. Focus on a specific demographic and speak directly to the customer.

Social Media Advertisingsocial media exploding

While email marketing and PPC advertising have been around since the beginning of online marketing, social media marketing is relatively new by comparison. There are two methods of using social media as a part of your online marketing strategy – regular activity and advertising.

First, you should be active on social media. Create a schedule for sending out new posts or tweets. This helps you build your subscriber or follower base.

Along with regular activity, you should include social media advertising in your marketing strategy. This could include Facebook Ads, promoted Tweets on Twitter, and advertisements on LinkedIn.

As with PPC advertising, you’ll need to optimize these advertisements to increase conversion rates. Again, use Google AdWords Keyword Planner Tool to find the most effective keywords. Focus on a niche category.

Blogging blogging

Here’s one more online marketing channel to include in your overall strategy – blogging. Blogging is extremely cost effective. You likely already have a website. You just need to start adding regular blog posts.

Blog posts can be shared on social media, linked to from advertisements, and are incredibly beneficial from an SEO standpoint. Blog about topics relevant to your products or services.

You should also create a schedule for your blog posts. With a regular schedule, visitors will know when to come back for more posts. This increases repeat traffic and allows you to develop a loyal group of followers while also establishing yourself as a voice of authority in your niche market.

As you start developing and refining your online marketing strategy, consider using the marketing channels described above. Along with these tips, don’t forget to check out my simple lead generation system. Click here to learn more about  done-for-you system.

How to Market Your eBook to Boost Web Traffic

So, you’ve written an eBook and are excited about the prospects of boosting your website traffic and sales. But, what do you do when no one seems to be interested in purchasing your eBook? You need to ensure you’re doing everything you can to properly market your new eBook.

You don’t want your hard work to go to waste. The longer your eBook goes without any purchases, the less effective it will be. Before you upload your eBook to Amazon or begin self-distributing it, make sure you know how to market your eBook.

Create Landing Pages for Your eBook

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Create targeted landing pages to entice visitors to want to purchase your eBook. These landing pages should target a specific demographic, which is why you should create more than one. Focus on a demographic and write as if you’re writing directly to your target audience.

Towards the bottom of your landing pages, you should include a call to action that links to an opt-in form. Start building an email list. As the release date for your eBook approaches, you can send your subscribers email updates.

Start Blogging About Your eBook

Along with landing pages, you should use blog posts to help promote your eBook. This is similar to using a landing page to help with marketing. Except, instead of creating website copy, you’re creating an article discussing a topic related to your eBook.

Readers that enjoy your reading and the information that you provide may be interested in learning more about your eBook.

Before you’ve released your eBook, include an opt-in form at the end of your blog posts. After the release of your eBook, link to the location where they can purchase or download your eBook.

Offer Your eBook for Free for a Limited Time

After releasing your eBook, consider giving it away for several days, as part of a promotion. This should provide you with a handful of downloads. These early readers are more likely to leave positive reviews, as they received the eBook for free.

With a handful of good reviews, you’re on the path towards an increasing interest in your eBook. If you decide to release your book through Amazon, you’ll be able to set up a period where your eBook is available for free.

Create a PPC Campaign for Your eBook

Once you’ve released your eBook, use a PPC campaign to help attract more readers. PPC campaigns provide a cost effective solution for marketing your eBook.

Google owns about 67% of the PPC market. But, they’re not your only option for paid advertising. You could also advertise on Facebook or promote your tweets on Twitter.

Add Positive Reviews to Your Landing Pages

Once you start getting positive reviews coming in, include several excerpts on your landing pages. This is similar to adding testimonials to a landing page. It shows visitors that you have something of value.

You should also look for any other beneficial details to include on your landing page. For example, if you happen to make it onto one of the bestseller lists, make sure that you mention this on your landing page. If you have sold thousands of copies, then mention the popularity of your eBooks.

Marketing an eBook is similar to marketing any other product or service. You need to develop your strategy before you release your product or service.

Creating an eBook is an effective way to reach more customers. Use these tips to market your eBook. Get the most out of your eBook and start establishing yourself as a voice of authority in your market. For additional online marketing tips and a lead generation system, be sure to check out  done-for-you system.

5 Simple Tips You Can Use to Write Attention Grabbing Headlines

An attention grabbing headline can be useful for improving your email marketing, increasing conversion on your website, and for any other form of content marketing that includes its own header or title. This is the first indication that a reader has as to what to expect from your content.

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You don’t need to be a professional writer in order to create great copy for websites, landing pages, blog posts, and emails. But, you should start with a killer headline.

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Here are some extremely easy to follow tips for writing effective headlines.

Write a Summary of Your Content

The first step is to summarize the main point of your content in a single sentence. Don’t worry about how it sounds. Keep it simple. Just write a sentence. You’ll edit it to improve the flair of the headline.

For example, this article is about writing headlines. So, the main point is “how to write headlines that will grab people’s attention”. But, this is not quite effective. It still needs some polish.

Use Numbers in Your Headlines

People like numbers. This applies to almost any headline. Whether you’re writing headlines for emails, blog posts, or any other marketing campaign – numbers are effective.

If you are listing steps, providing tips, or offering any other content that could be put into a list, then consider giving your headline a number. Take your original sentence and see if you can add a number to your headline.

Include Exciting Adjectives

Next, try to include an exciting adjective in your headline. These words help inspire action and grab attention. Here are a few examples for your consideration:

  • Essential
  • Excellent
  • Effective
  • Fantastic
  • Important
  • Mind blowing
  • Valuable
  • Ultimate
  • Simple

Keep Your Headline Short

You should also keep your headline short. If you’re writing a headline for a blog post or web page, your headline will also work as your title. Google recommends a maximum of 70 characters. Along with the character count, you should pay attention to the number of words.

In most studies, headlines with between 10 and 12 words tend to perform best. You could go as low as 8 and as high as 14. But, these may not be as effective.

Try to Include Your Focus Keyword

Even if you don’t pay close attention to keyword density, you should try to include a focus keyword. Use Google AdWords Keyword Planner Tool to find a relevant keyword that has decent search volume with low competition. Work into your headline if possible.

Once you’ve completed your headline, using these tips, read it out loud. Does it grab your attention? It should convey the subject of your content and encourage people to want to read the rest of your content.

These suggestions can be used for writing any type of headline. Improve the conversion rates of your landing pages, boost traffic to your blog posts, and increase click-through rates on your emails.

In addition to these suggestions, you may want to try writing 5 or 6 different headlines. Create a list of headlines and then consider which one sounds best.

You could even use A/B split testing to test the effectiveness of two different headlines. Create two separate versions of your content, with two different headlines. See which one works best.

You can start using these tips today. Go through the headers and titles of some of your older blog posts or landing pages. See if you can put a new spin on previous headlines.

Along with effective headlines, you could also benefit from additional online marketing tips, such as using a lead generation system.

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Boost Your SEO with Proper Internal Linking on Your Website

Internal linking is an important step in good SEO practices. Yet, it’s often overlooked. With proper internal linking, you can easily boost your SEO, without spending any money. It’s a simple practice.

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What is an internal link? Any link on your website that directs users to another page on your site is an internal link. Find out how to properly use internal links to improve navigation and increase your SEO.

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Use Anchor Text for Internal Links

As much as possible, you should use anchor text for your internal links. This means wrapping relevant text in a link, as opposed to using an image for your link.

You don’t need to over-think your anchor text. Simply add a link wherever relevant. Highlight the relevant text and add your link.

Use Deep Links Throughout Your Content

The majority of your links should be deep. They should link to pages that aren’t available from the home page or main menu. In fact, you should avoid linking to your home page or contact page too often.

There’s a good chance that your main menu already includes a link to your homepage. There’s no reason to keep linking to your home page or other URLs that are available from your main menu.

Your Internal Links Should Be Natural

Internal links serve two purposes. They improve SEO and they help with navigation. Your internal links should add value for your visitors. They should serve a purpose and be natural.

Instead of worrying about whether or not your anchor text includes specific keywords, keep your internal links natural. Only highlight text that is relevant to the destination URL.

Keep Track of Your Internal Links

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You should also keep track of your internal links. This is important for being able to remove broken links. You can use Google Analytics, or any other analytics software, keep track of your links.

Along with keeping track of your links, you can use analytics to monitor your metrics. Find out which links receive the most clicks. Pay attention the anchor text that is used.

By evaluating the performance of your internal links, you can decide what works best. You can use this information to improve the way you add internal links.

Don’t Get Carried Away

While you should have plenty of internal links throughout your site, don’t get carried away. There isn’t a specific number of links to include. The main rule is that you want to keep your content readable.

If you add too many internal links, your content will be hard to read. Readers will get distracted by the constantly highlighted words throughout your content.

If possible, limit your internal linking to one link for every two paragraphs. This allows you to add a sufficient amount of links, without sacrificing the quality of your content.

Place Important Links Higher in Your Content

When adding internal links, keep important links towards the top of your content. The further down the page, the less value the link has for SEO purposes. Search engines, including Google, place more value on links located along the top third of your page.

Use Text Menus for Your Main Navigation

As a final tip, you should try to employ text menus whenever possible. Instead of using images or fancy JavaScript to create stunning menus, simply use text. You can still style text menus to match the overall style of your site.

Text menus are searchable by search engines. But, images and menus that require Flash or JavaScript will remain unsearched by search engine spiders.

Start improving the SEO of your site by using the tips provided. If you’d like additional online marketing tips, including a simple lead generation system, then click here to learn about done-for-you system.

Everything You Need to Know About Optimal Keyword Density

Keyword density is a hot topic in the SEO world. Over the past decade, search engines have claimed to place less value in keyword density. Instead, they focus more on page authority, back links, and other metrics.

This doesn’t mean that you should ignore keyword density. The proper use of keywords is still an essential part of good SEO practices. Here is a quick overview of what you need to know about optimal keyword density.

MUSICAL NOTESWhat is Keyword Density?

Online marketing experts often disagree about the best percentage for keyword density. Though, there is another area that’s regularly debated – the actual definition of keyword density.

To put it simply, keyword density is the percentage of times a keyword or phrase appears in your text compared to the total word count on the page.

For example, if your page contains 600 words and you use a keyword 6 times, you’d have a keyword density of 1% (6 divided by 600 equals 0.01).

Though, if you want to get technical, there’s a much more complicated formula that you can use. However, the method listed above is recognized by most SEO experts.

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What Percentage Should You Use for Keyword Density?

There are many schools of thought on the best percentage for keyword density. During the past few years, some SEO experts have concluded that you shouldn’t focus on a percentage at all. Just write your content naturally and try to include your keyword or keyword phrase several times.

If you’re looking for a specific recommendation, you should avoid a keyword density higher than 5%. Generally, between 1 and 3% is the recommended percentage. But, plenty of SEO experts believe that keyword density is no longer relevant.

If you decide not to focus on keyword density, you should at least try to include your keyword or keyword phrase in the title of the page and several times throughout your content.

SEO experts that don’t believe in paying attention to keyword density still recommend including your keyword in your title. If the keyword isn’t in the title, you’ll have trouble getting your page to rank high in search engine results pages.

At the same time, you need to avoid keyword stuffing. Surpassing 5% keyword density could be considered keyword stuffing and your pages may get penalized by Google and other search engines.

The Length of Your Content Can Impact Optimal Keyword Density

The bottom line is that you should focus on readability. Keyword density should be an afterthought. Also, the length of your content can impact the readability if you try to reach a specific keyword density.

As an example, if you’re trying to reach a keyword density of 3% on a page with 100 words, your content will appear more “spammy” than if you’re trying to include 3% on a page with 1000 words. Keep this in mind as you write your content.

In the end, you should focus on the quality of your content.

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A quality article is more likely to be shared or linked to by other sites. This offers a greater benefit to your SEO than including a specific keyword density.

You want your readers to actually be able to read your content. Spending too much time focusing on keyword density could lead to hard to read content. Keep your content straightforward and use your keyword or keyword phrase sparingly.

Improve the way you use keywords on your site. Implement the suggestions provided to boost your SEO. For more tips, including a simple lead generation system, then click here to learn about  done-for-you system.

Bait and Switch Offers In Internet Marketing…

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By far, the number one complaint I hear from people online is they get pummeled with different make-money-online offers which promise the world for free… only to be disappointed when they ask for payment at the end.

I saw one of these myself the other day. It said, ‘no credit card required’ right there on the sales page, and then at the end lo and behold, an order form appeared for $197.

Now don’t get me wrong. I have no problem with paying for good training, but when they outright lie about it being free, I get annoyed.

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It does promise a lot, but it delivers. At the end you can get started for free, as long as you meet the qualification requirements.

They are not hard to meet; you just need to be willing to invest at least 30 minutes a day into the training, work with your personally assigned coach, and take this training seriously.

I’d estimate that at least 75% of people reading this right now will qualify. To find out if you’re one of them, go here and watch:

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Developing a Conversion Funnel to Increase Sales

If you want a solid marketing campaign that generates positive sales, you should consider using a conversion funnel. This is a tool that is often used by successful internet marketers. By learning how to build a conversion funnel, you’ll be able to create a structured campaign that actually converts.

Here is a simple guide for developing a conversion funnel for your next marketing campaign.

What is a Conversion Funnel?

First off, what is a conversion funnel? It’s a structured outline of your method for acquiring new customers and completing a sale. You’re funneling your potential customers through a planned campaign, starting with the acquisition and ending with a sale or inquiry.

facebook funnelThe reason for the funnel shape is that the number of prospective customers drops off the further along you go. You can then determine where the largest drop-off occurs and come up with solutions for fixing the leak in the funnel.

For example, you may get 1,000 visitors to reach your landing page. Half of those visitors may follow through with the next action, such as subscribing to your email list. Half of those subscribers may follow the link in your next email. The number trickles down until you reach your final conversion rate.

The standard conversion funnel can be broken down as follows:

  • Attraction
  • Interest
  • Desire
  • Action

You first need to attract potential customers. This is done through your standard marketing channels, such as PPC ads, press releases, social media marketing, and search engine optimization. From there, you need to capture their interest, such as with a landing page.

You then use desire in your calls to action to get them to move to the next step – completing an action. The intended action is usually a purchase or contacting you to learn more about your offer.

Attracting the Right Customers

The first part of the funnel is attracting potential customers. You need to attract the right customers to boost your conversion rates and make your funnel more effective. There are multiple solutions for this. You can perform market research to learn more about the interests of your prospective customers.

You could also focus on the copy used in your advertisements and marketing. Use long-tail keywords to narrow the focus of your advertisements. Targeting a niche category within your industry is always a good method for attracting the right customers.

Build Interest and Desire

Building interest and desire gets accomplished through landing pages and emails. Your landing pages should build interest in the solution that you’re providing. Your goal should be to gain subscribers. You can include a call to action on your landing page to complete a sale, but include an opt-in form for subscribing.

Some of your visitors may not be interested in making a purchase right away. But, you could still end up getting their email address. This is an essential part of the funnel. You’ll need to create an email marketing campaign for targeting visitors that left without making a purchase.

Send a Follow Up Email

You can attempt to plug the leak in your funnel by sending follow up emails. The opt-in form that you include on your landing page should be separate from your other subscriber lists. Create a follow-up email that you can send to these visitors.

Your follow-up email should build the desire to come back to your website and complete a purchase. You could include an additional offer, discount, or promotional code to entice the visitor back to your website.

Create an Effective Call to Action

together we createThe final part of increasing sales through a conversion funnel is to create a killer call to action. Your call to action needs to convert. If you need help creating an effective call to action, use split testing to fine-tune your final message.

Conversion funnels are incredibly effective at increasing the effectiveness of your marketing campaign. It makes it easier to keep your campaign structured and maximize your conversion rates.

You can easily look at each stage of your conversion funnel – advertisement, landing page, email, and sale, to determine which area needs to be optimized. Focus on the areas where your potential customers start to drop-off and then come up with a solution to plug the leak and improve your funnel.

You can develop your own conversion funnel now or for additional internet marketing tips – click on the following link and learn more about  done-for-you system.

How to Perform Market Research to Improve Conversion Rates

Without market research, how do you know if you’re effectively reaching your target audience? Market research gives you a clear indication of what your customers are looking for. It helps you address the needs of your market base.

market researchWith proper market research, you can tweak your marketing campaign to more effectively entice potential customers. If you want to improve conversion rates, then market research is the best place to start. Here are some suggestions for including market research in your marketing efforts.

 

Performing Primary Market Research

You’ll begin your market research by looking at the practices that you already have in place. There are multiple ways to gather the information that you’ll need. You can perform telephone interviews or send out a survey or questionnaire to your email subscriber list.

You should ask your customers or subscribers questions related to your products or services. This could include asking about their likes and dislikes or any ideas that they have for improving your products or services.

Primary market research is intended to give you a better indication of the wants and needs of your customers. You can use this when developing or updating your products or services.

Performing Secondary Market Research

Secondary market research refers to information that you gather from other sources. This could include reports from various organisations. Look for consumer reports related to your industry. Find out who your biggest competition is and the total sales in your industry the previous year.

With secondary market research, you can determine what percentage of the market you’ve reached. This gives you a better idea of how much room there is for growth in your industry.

Putting Your Research Together

market research2After you have finished your primary and secondary market research, it’s time to put it all together. Use a single text document or spreadsheet to record your notes and compile all the information that you’ve gathered.

When evaluating your market research, you are looking for trends. This includes common responses from your surveys and questionnaires and common practices being employed by your competition. Using these two areas, you can begin implementing changes in your marketing practices.

Target the Needs and Interests of Your Customers

Use the suggestions provided by your customers to develop more effective calls to action and headers. Come up with ways to use your products or services to address their primary needs and interests. You’ll find it easier to create content, products, and services that appeal to your market base.

Follow the Lead of Your Competitors

You can also look at your competition and ensure that you are using the most effective marketing channels. You should follow their lead, but avoid copying the actions of your competitors.

For example, if they’re relying on email marketing as their main approach for increasing their sales then make sure that you’re using email marketing. Tailor your marketing campaigns to include the marketing channels used by your competition.

Perform Market Research Regularly

Market research isn’t a task that you perform once. Depending on the size of your market, you may want to perform this research every quarter – or at least every year. This ensures your research is fresh and keeps you on the right track.

Market research allows you to explore all of your options. You can learn more about your target audience. This will help you to create better content and more effective advertisements. By taking the time to include market research in your marketing plans, you can easily begin increasing conversion rates.

Thanks for reading and good luck with your research. If you’d like to receive more internet marketing tips and solutions for lead generation, then click on the following link to learn more about done-for-you system.

How to Improve Your Inbound Marketing to Increase Sales Leads

Inbound marketing is an essential component of modern marketing practices. As you’re probably aware, when it comes to lead generation, quality is generally more important than quantity. By focusing your efforts on improving your inbound marketing techniques, you can increase the quality of traffic you receive.

Patriot FunnelThe way to obtain the best sales leads is to attract the right consumers. While PPC ads and other forms of advertising will draw traffic to your site, you want to ensure that these visitors are actually looking for the services or products that you provide.

You’ll find that gathering quality leads is more beneficial than gaining a lot of leads. The following tips will help you improve your inbound marketing in order to increase sales leads.

Create Customer Personas

Creating a buyer persona is an effective method of targeting a specific demographic. What is a buyer persona? It is essentially a detailed description of your typical customer. It includes factors such as age, sex, income level, education, geographic location, shopping habits, and website browsing habits.

You can research the demographics of your visitors and customers and develop multiple buyer personas to cover your entire spectrum of customers. You will use these buyer personas when developing content or creating a marketing campaign.

Whenever you write content, imagine you are writing specifically to one of your buyer personas. This applies to social media posts, blogs, advertisements, and landing pages.

Learn More About Your Customers

In order to create detailed buyer personas, you’ll need to learn more about your customers. There are multiple ways to do this. First, you could send out a survey to your subscriber list. Ask general questions about their preferences and interests.

Another way to learn more about your customers is to look at their social media profiles. Perform a little bit of research on some of the customers that follow you on Facebook or Twitter. Find out what other companies or businesses they follow.

social media explodingYou can use the information that you gather when creating your buyer personas. The goal of a buyer persona is to make your content more personable and directed at a specific individual.

 

Perform Long-Tail Keyword Research

Before you begin an ad campaign, you need to perform detailed, long-tail keyword research. By using keywords that are more specific to a particular interest, you’re more likely to generate higher conversion rates.

When you’re vague with your keywords, you’ll find that you attract a wide range of visitors, many of whom may have no interest in your product or service.

Run Multiple Targeted Campaigns

After developing your buyer personas, you should begin running multiple targeted campaigns. You should develop landing pages and ads that focus on one individual buyer persona at a time.

sedona landingFor example, you could create a landing page and ad that targets your younger demographic. Then, create another target campaign for your older demographic. Each landing page is written specifically with one person in mind. You should notice a natural increase in conversion rates.

Target the Fears and Interests of Your Customers

When creating an effective call to action, you should target the fears or the interests of your customers. Consider your buyer personas. Think about their primary fears or interests and how your products or services can help. Come up with a way to express that you have the solution for their needs.

connectionYou can start using these tips today to improve the ability of your inbound marketing practices to generate quality sales leads. If you’re interested in additional advice and solutions for improving your internet marketing techniques, then click on the following link to learn more about  done-for-you system.