How to Repurpose Your Content Without Getting Penalized

 Creating content for your online marketing requires time and energy. It may even require money if you choose to outsource your content creation. So, it’s disappointing when you have dozens of old blog posts that no longer help add to your website traffic.

Luckily, you can reuse your old content. There are numerous ways to repurpose your content without getting penalized by search engines. This includes:

  • Update your content with new facts
  • Compile content into a new format
  • Convert a numbered list into multiple posts
  • Use a combination of these tips

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Update Your Content with New Facts

The quickest solution is to update your old content with new facts or information. If you’ve got a post from last year that no longer receives any traffic, you could update it by making it relevant for today.

When you update old content, make a note of your updates at the bottom of the post. Let your readers know that this is an older post that’s been updated. Remember, you should always use honesty in all aspects of marketing.

So, what type of information can you add? This could include new facts, infographics, or you could simply make sure that the content is still applicable today. For example, if the advice that you provided is no longer relevant, you could make changes to make it relevant again.

Compile Content into a New Format

Another solution is to compile your content into a new format. Look for old posts the cover similar topics. They don’t need to cover the exact same topics, but they should at least have a similar theme.

Depending on how many posts you choose, you can convert them into an eBook or an expanded post. When compiling them into an eBook, use the individual posts as chapters. Then, simply add an introduction and a conclusion to the posts and publish as an eBook.

When publishing an eBook, you could either sell your eBooks through an online publishing site, such as Amazon, or use them as a free offer on your landing pages.

Instead of compiling multiple posts, you could convert an individual post into a new format. For example, take an old post and record a short video, using the post as your guideline for the content of the video.

The creation of videos isn’t your only option for this method. You could create podcasts or infographics. Think about the content of your post and which formats it would be best suited for.

Convert a Numbered List into Multiple Posts

The next option is to take a numbered list article and convert into multiple posts. For example, if you’ve got an article that contains numbered tips, create a full article out of each tip.

Expand on these points to create a detailed article. A numbered list article with 7 tips will become 7 separate articles.

Use a Combination of These Tips

You can even use a combination of these methods. For example, you could expand a numbered list and then convert it into an eBook. Or, you could update your content before compiling into a new format.

The bottom line is that you don’t need to let your old content get wasted. Just because it’s old doesn’t mean that you can’t use it again. Just think of how you can repurpose it to get more use out of it.

Along with these suggestions, if you’d like to have access to more powerful marketing tips, as well as a solution for generating conversion-ready internet marketing prospects each month, then click here to learn about  done-for-you system.

How to Use Podcasts in Your Online Marketing Strategy

Despite the increase in video streaming, podcasts remain a popular medium. This means that you should consider using podcasts in your online marketing strategy. You can use them to repurpose old blog articles or to build relationships with influencers in your industry.

What is a podcast? Basically, it’s just an audio file. The delivery method can vary, based on your needs. For example, you can add podcasts to your website, link to them from relevant blog posts, or upload them to various podcast streaming services.

The use of podcasts helps with brand exposure and is a highly cost-effective way to increase your overall marketing strategy. Find out how to incorporate podcasts into your existing marketing efforts.

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Invite Guests to Discuss Relevant Topics

The first example of using podcasts for marketing is to invite guests to talk about a topic relevant to your industry. This method is most effective when your guest is an influencer. This is someone that has a good reputation in your industry and a lot of followers.

By using podcasts to interview a guest, you can attract their audience to learn more about your brand. This also helps you build relationships with people that matter in your field. You’ve taken the first step toward building a relationship that could lead to further cross-marketing opportunities.

How do you record the interview? Typically, all you need to do is record a phone conversation. It’s just that simple. This is part of the reason that podcasts are so beneficial. They’re quick, easy, and affordable.

Repurpose Your Existing Blog Content

Another option is to repurpose your existing blog content. If you’ve got old posts that don’t attract any more visitors, you can convert the post into a podcast.

Use the blog article as the topic for your podcast. Don’t simply read the article word for word. Use it as a guide. This makes it easy to find topics for your podcasts and continue to release new podcasts on a regular basis.

Create Informative Content and Tutorials

You can also use podcasts to provide your audience with informative content. Podcasts should generally be kept to 15 minutes or less. This gives you plenty of time to offer tips and suggestions on a particular topic. This is the same as generating blog articles for your target audience.

You can even perform the reverse of the previous tip. You can easily convert your old podcasts into original blog articles. Transcribe your podcast and then edit it into an article for posting on your blog.

Continue to Release New Podcasts

As with any marketing strategy, consistency is key. You’ll want to create a schedule for releasing new podcasts. This helps you gain a loyal following. During your first couple of months of posting podcasts, you should try to publish new podcasts several times per week.

The podcast also requires many of the same SEO strategies as other content. This includes catchy titles and descriptions. This is how you get people to discover your podcasts on podcast directories.

You can also share your podcasts on social media and promote them to your email subscribers. Basically, it’s one more marketing channel for you to use to gain new followers.

Podcasts shouldn’t be overlooked as a marketing channel. One recent survey found that over 46 million Americans listen to podcasts each month. Don’t miss out on this chance to gain new followers or potential customers.

Incorporate podcasts into your existing marketing strategy. If you’d like to have access to even more powerful marketing solutions, along with a method for generating conversion-ready internet marketing prospects, all you need to do is click here to learn about

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5 Social Media Advertising Techniques to Adopt

Online advertising spending has surpassed spending on television advertising. While PPC advertising is a big chunk of this spending, social media advertising is becoming just as important.

If you’re not already using social media ads to gain new followers or more prospects, then there are a few techniques that you should adopt.

Use Ads to Highlight Non-Sales Efforts

You don’t need to use social media ads to direct users to your various landing pages. There’s more that you can do, such as highlighting non-sales efforts. For example, you can use ads to let consumers know about your charitable efforts or upcoming events.

Many of the biggest corporations employ this method, but it can be just as effective for your own personal brand. You’re able to highlight details that allow people to connect with your brand on a personable level.

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Use Ads to Encourage Participation

Another option is to use ads to encourage participation. You could use this to learn more about your target market. Learn more about their interests by using an ad to direct visitors to an online poll or survey.

One option that’s been used quite effectively by various brands lately is to simply ask a question in your ad and direct users to comment on a specific post. This spurs conversation, all of which revolves around your brand, helping you gain new followers.

Use Sponsored Posts to Gain New Followers

Most social media networks have their own form of sponsored posts. These are essentially paid ads, in the form of a social media post. This lets you instantly reach more social media users, increasing your chances of gaining followers.

Sponsored posts can be combined with the other techniques. You can use sponsored posts for your online polls or highlight your achievements. The idea is to gain more attention than you might with other forms of paid advertisements. 

Use Targeted Social Media Advertisements

With any social media ad, you can target specific regions, areas, or demographics. Use this to narrow down the focus of some of your advertisements. Consider a form of niche marketing.

When you target a smaller market, you’re likely to face less competition. You can also alter your ads for different regions. This easiest with Facebook targeted ads.

Facebook provides numerous options for targeted ads. For example, you can target Facebook users that have a specific interest or hobby. You can also target users based on their age range or geographic location.

When using Facebook ads, another option is to exclude visitors to your website. If you decide that you want to focus solely on people that haven’t visited your site or know about your brand, this is a great option. You can even alter this to include retargeting.

With retargeting, you’ve got the option to only display ads to users that have previously visited your website. You can even set the time since they last visited your site. This helps increase overall engagement.

Use a Combination of Marketing and Ads

You can’t just rely on paid ads. You also need to stick to your existing marketing strategy. Continue to post on a regular basis. Don’t count your sponsored ads or paid ads as another post on your regular schedule.

You want to continue growing followers and engaging with your audience. Use paid ads as a supplemental technique to boost your social media presence. All of this is geared towards increasing your overall online presence and helping you grow your brand.

Start thinking outside the box. Don’t just use social media ads to direct visitors to a landing page. If you’d like to have access to even more powerful marketing solutions, along with a program for getting conversion-ready internet marketing prospects each month, then click here to learn about  done-for-you system.

5 Ways to Personalize Your Digital Marketing Strategy

 Using a personalized approach to your marketing strategy can help increase conversions and boost customer retention. Though, this isn’t always easy. You need to consider every stage of your sales funnel, from emails to landing pages.

We’ll cover each of these areas and show you how to personalize your digital marketing strategy.

Create a Buyer Persona

The first step is to create a buyer persona. You want to start the personalization before you even capture your customer’s name and information. This is done with a buyer persona, which is basically an outline of your typical customer.

The information used in a buyer persona includes age, location, income level, occupation, interests, hobbies, and any other details that you want to include. You can get as detailed as you want. The main idea is to create an image in your head of the type of customer that you want to attract.

You’ll use this buyer persona throughout marketing campaign. You can even create multiple personas, each with their own campaign.

Customize Your Landing Pages

Once you’ve created your buyer personas, you can begin incorporating this into your landing pages and other marketing material. Basically, whenever you create content, imagine that you are speaking directly to the buyer persona that you created.

You’ll be surprised by how effective this step is. It helps you stick to your main point and address issues that your buyer cares about. Overall, this helps increase your conversion rates, after a visitor lands on a landing page.

So, starting with the title of your landing page, think about what it takes to grab the attention of the buyer that you created. What is the main problem that they face that your product or service addresses? Come up with a catchy title that directly speaks to this fear or issue.

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This same practice can be applied to all your marketing content. In addition to landing pages, you’ll use your buyer persona when creating targeted ads, social media posts, and blog articles.

Create Personalized Email Campaigns

The next step uses real personalization. Here’s where you’ll actually use your potential customer’s name in the content. Using an email marketing program or software, you can easily set the campaign to automatically insert the subscriber’s name into the email or subject line.

In addition to inserting their name into the email, remember to write the body of the email while focusing on your buyer persona.

Also, you can use this opportunity to provide product or service recommendations based on their past purchases or the pages that they’ve visited. The recommendations provide a simple solution for personalizing your marketing efforts.

Use Location-Based Advertising and Marketing

By tracking the physical location of your visitors, you can direct them to pages or content that’s geared towards a specific market.

For example, visitors from Maine may not have the exact same interests as visitors from Florida. You could use to offer different products or simply incorporate different manner of speech that appeals to a specific region.

Use Personalized Surveys to Learn More

The final step is to use personalized surveys to learn more about the interests of your customers. This offers two major benefits. These surveys help build trust with your customers, due to the fact that you’re showing them that you care about their interests and needs.

In addition to building trust, it also provides you with valuable insight. You’ll be able to learn more about their specific needs and desires, which can be used to enhance your marketing content or revise your buyer personas.

Personalizing your digital marketing strategy can be difficult, but it is definitely beneficial. It’s an extra step with major rewards. If you’d like to have access to more powerful marketing tips and suggestions, as well as a way to gain conversion-ready internet marketing prospects each month, then click here to learn about done-for-you system.

How to Properly Use Hashtags for Social Media Marketing

Hashtags are useful for helping people discover your social media posts. Twitter was one of the first social networking sites to make good use of hashtags. But, they’re now an important part of all social networking sites, including Facebook, Pinterest, and Instagram.

While hashtags are useful, they can also have a negative impact on your marketing efforts. You need to be careful with how you use hashtags in your posts. So, with that in mind, you should learn how to properly use hashtags for social media marketing.

The Basics of Hashtags for Social Media

First, let’s make sure you understand what a hashtag is and isn’t. You can think of hashtags as keywords. That’s a hashtag in a nutshell. It’s a keyword or keyword phrase without any spaces and it includes the pound sign at the beginning of the phrase.

The reason that you should use hashtags is that they’re used by social media search engines. When a user performs a search, the site finds relevant posts based on hashtags. And, hashtags are now used by almost every major social media site, including:

  • Facebook
  • Twitter
  • Instagram
  • Google Plus
  • Pinterest
  • Tumblr
  • Flickr

So, you know the basics. Next, find out how to properly include hashtags in your posts,

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The Correct Way to Use Hashtags

If you can remember what hashtags are used for, it should be easy to use them properly. Here’s a quick look at the correct use of hashtags:

  • Use up to 3 hashtags per post
  • Make sure they’re relevant to your post
  • Use local terms to increase local marketing

Generally, you’ll only use 2 or 3 hashtags per post. Adding too many hashtags shows that your posts don’t have a clear focus. Instagram is an exception to this rule. For example, Instagram posts with the highest engagement typically have 4 or 5 hashtags.

When choosing hashtags, make sure that they’re relevant to your post. Don’t include a hashtag simply because you think it’ll attract more users. You can take a look at trending hashtags to find examples, but don’t add them to your post unless they actually make sense in your post.

You can also use local terms to help increase local marketing. For example, when posting about an event, you can include the name of the city where the event will take place. The same applies to posts about local businesses.

The Incorrect Way to Use Hashtags

It’ll also help to learn the incorrect way to use hashtags. These are methods that you should avoid:

  • Using too many hashtags
  • Including hashtags in your message
  • Using the same hashtags every time

Remember, don’t use too many hashtags. Unless you’re using Instagram, you should only use up to 3 hashtags. Otherwise, they’re no longer helpful.

Also, don’t include hashtags in your message. Don’t use them to replace words. This makes it hard to read your message. For example, you wouldn’t say, “check out our latest #SEO #service.” Place them at the end of the message.

The final tip is to avoid using the same hashtags every time. Mix it up. Using the same hashtags will only help you continue to attract the same people. Do you use the same keywords on every single page of your website? No. So, use a variety of relevant hashtags to appeal to more people.

As long as you follow these tips, hashtags should help you gain more followers and improve your social media marketing. In addition to these tips, if you’d like even more marketing suggestions, as well as a way to generate conversion-ready marketing prospects each month, then click here to learn about done-for-you system.

 

6 Solutions for Improving Your Mobile Marketing Campaign

How’s your mobile marketing working out for you? If you don’t have a campaign for mobile devices that’s separate from your standard marketing campaign, you could be missing out on a large segment of consumers. About 52% of internet traffic comes from mobile devices.

While you can use your regular marketing strategies to target people on all devices, there are a few extra steps to take that can help increase your reach to the mobile market. The following solutions will help improve your mobile marketing campaign.

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Ensure Mobile Compatibility on All Devices

Before you launch a mobile marketing campaign, you need to ensure that visitors will be able to navigate your website. Test the compatibility of your website on all major mobile devices.

Not only should ensure that your web pages display correctly on mobile devices, you need to ensure that forms, payment systems, and other interactive elements work properly.

You can use Google Chrome or Firefox to test compatibility. Though, this isn’t always 100% accurate. The best way to test compatibility is to use the real device.

Obviously, you won’t own all major mobile devices. But, you can test the devices that you have or ask friends and family to test your site on their phones or tablets.

You may find that there are elements that don’t work correctly on mobile devices. Remove these elements or hide them on mobile devices. You want to provide mobile visitors with a clean, easy to navigate website.

Use Paid Social Media Advertising

If you thought that people spend a lot of time on social media sites through their desktop or laptop, the numbers are greater on mobile devices. Most mobile users stick to their favorite sites and rarely venture to unknown sites.

To target these users, you’ll have to market to them on their favorite sites. This means using paid social media advertising. You can use paid Facebook ads and promoted tweets on Twitter. These ad campaigns should strictly be set for mobile devices.

Develop a Mobile Application

Creating a mobile application is an effective way to reach mobile users. Think of ideas for a mobile app that either enhances the use of your products or services or that can streamline your customer interactions.

If you can’t think of any ideas, then consider creating a mobile app version of the blog section of your website. Make sure that the app automatically updates when new content gets added.

Use QR Codes in Your Print Advertising

If you have flyers, postcards, pamphlets, or other physical, print advertising, add a QR code. These square images can be scanned by almost any mobile device that has a camera and internet access.

After scanning the code, the user is automatically directed to a URL. Essentially, these are links that can be scanned and they’re free to generate.

Create Rewards or Discounts for Mobile Customers

Including special promotional offers for mobile users can help drive sales. This could be connected to the use of your mobile app. Require users to download the app before they receive their coupon.

Keep Things Simple and Direct

People on mobile devices don’t have time to mess around. You want to keep your marketing and content simple and direct. Don’t hesitate to include a call to action or shorten your content.

Whenever you write sales copy for a mobile campaign, remember that less is more. Remind yourself to hurry up and get to the point.

Mobile marketing is becoming a crucial part of modern online marketing. Don’t forget these suggestions. If you’d like access to even more powerful marketing tips, along with a way to generate conversion-ready Internet marketing prospects each month, click here to learn about  done-for-you system.

Tips for Triggering an Emotional Reaction in Your Sales Copy

The use of emotion in marketing goes back hundreds of years. Though, in the past hundred years, triggering an emotional reaction has become a science. Businesses have spent millions of dollars trying to learn which phrases, colors, layouts, images, and words are most likely to connect with people.

You don’t need to spend millions to gain these same benefits. You can learn from the research that’s already been performed.

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There are 4 Primary Emotions

Science tells that there are 4 primary emotions that human beings are capable of. Though, these can be combined in various ways to create a large array of emotions. With that being said, it becomes easier to include emotional triggers in your sales copy when you focus on the 4 basic emotions:

  • Fear
  • Anger
  • Happiness
  • Sadness

Triggering Fear

Fear and surprise are used to spur action. For example, insurance companies promote the fear of not having insurance when tragedy strikes. Fear is commonly used on landing pages and in sales copy.

When writing your copy, the first section of your content should address a common fear or issue that your customers may experience. You want to start by bringing up the problems that your product or service will address. Discuss the issues that your customers face, before making a pitch.

Triggering Anger

Anger is often used in a similar manner as fear. It also helps encourage people to take action. You can see this in commercials for the humane society, relief efforts, and charitable organizations that help abused pets or children. Anger then spurs people to do their part to help with these efforts.

Anger can be used in your sales copy, using a similar approach as with fear. If the problems that your customers face are likely to cause anger, then use that to your benefit. For example, “don’t you hate it when” or “isn’t it irritating when this happens”.

Triggering Happiness

When should you trigger happiness in your copy? When you want people to share your content with their friends and family. This helps generate word of mouth advertising.

The next time a commercial break comes on the television, pay attention to the commercials. You’ll definitely see plenty of examples of happiness being used as a primary motivator.

How can you make people happy with your content? By offering them relief. After you have brought up concerns in order to elicit fear or anger, you can turn the tables by discussing the benefits of your product or service. Offer customers a solution to the problems that you brought up.

Triggering Sadness

Sadness impacts the same region of the brain that is triggered by happiness. This is used to make an emotional connection with customers. They’ll feel a bond with the business.

Sadness can be difficult to work into your sales copy. But, it can be used. If you have a story that you want to tell, such as an inspirational story of what led you to start your business, you can include this in your copy.

Delivering an inspirational, motivational, or uplifting example of how you’ve transformed your life helps build the same bond that you get by triggering sadness.

While there is more to the emotion wheel than just fear, anger, happiness, and sadness, these are the four basic emotions that you should focus on. Look at other sales pitches that you see online. You’ll notice at least two of these emotions being used in almost every product landing page that you visit.

Emotion is an important part of marketing. Even if you don’t realize it, you’ve probably used emotion in your content in some form. In addition to emotion, there are many ways to increase your success. Find even more powerful marketing tips and conversion-ready prospects. Just click here to learn about done-for-you system.

Creating a Social Media Business Profile That Connects with Customers

You’re likely already using social media as a part of your marketing strategy. If you get a lot of traffic to your website and don’t get a lot of attention on social media, then your business profile may be turning potential customers away.

Social media business profiles that connect with customers are more likely to result in high-converting traffic to your website.

Make Sure That You Use the Right Name

The first, and one of the most important, factors of your social media business profile is the name of your social media account. If you’re developing a personal brand, you should stick with your own name. This is especially true if you use your name for all promotional purposes.

For businesses with a specific business name, make sure that your social media account matches. Basically, whether you’re developing a personal brand or a business identity, the name should match your website and your promotional material. People should not have trouble searching for your profile.

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Choosing the Best Profile Pic

Once you choose the right name, you need to choose the best profile pic. Again, there’s a difference between profile pics for personal brand and business brands. For a personal brand, such as an internet guru or a blogger, you’ll want to use a picture of yourself.

Businesses should use the same logo that they use on all other promotional material. You’re probably noticing a pattern here. The goal is to make things consistent across your website and social media profiles.

Along with remaining consistent between your website and social media account, you also need to use the same name, profile pic, and other details across all networks. This means using the same info on Facebook, Twitter, Instagram, and any other social media networks that you use.

Be Clear and Direct with Your Bio

After looking at your profile pic, a visitor may check out your bio. They shouldn’t have any trouble determining what it is that you sell, after reading your bio. So, keep your bio clear and direct. It should be short and to the point.

Describe your business or website in a single sentence. Don’t worry about making a sales pitch in your bio. Instead, focus on the actual value of what you do.

Use a Background Image That Matches Your Image

The background image that you choose for your profile should match the overall image that you’re promoting. In fact, the background image can be more important than the profile picture. A poorly created background will look unprofessional, limiting your ability to connect with customers.

If your background appears pixelated or hard to read, you need a new background image. You could hire a graphic design freelancer to create a background for you or take the time to create a clear, easy to read background yourself.

When you make your own background, either use a vector editing program or make sure that your image matches the exact dimensions recommended by the social media network. These recommendations are different for every network.

Keep in mind that the sizes of backgrounds and other details can change. Twitter and Facebook have updated the layout of profile pages several times in the past few years. Make sure that you remain up to date as these changes occur.

Choosing the right name and using a professional profile pic and background can go a long way towards helping you connect with customers. You should also interact with your followers. Respond to questions and comments and encourage a discussion in your posts by ending a post with a question.

Start improving your social media business profiles. Connect with your customers and increase sales. If you want more marketing suggestions and a way to generate conversion-ready prospects each month, then click here and learn more about  done-for-you system.

Increase Your Search Rankings with the Proper Use of Metadata

There are many components to search engine optimization. While it’s important to focus on keyword research, building backlinks, mobile optimization, site structure, and internal linking, there is another factor that may need your attention. Metadata should be an integral part of your SEO.

Metadata is defined as data that refers to other data. In the case of web page metadata, this helps search engines determine what type of content is contained in your web page. The following metadata is among the most important:

  • Title
  • Description
  • Structured data

The Title and Description of Your Web Page

The first set of metadata to pay attention to is the title and description of your web page. If you don’t specify this data, then search engines will pull the description from the first line of text that appears on your web page.

You should write your title and description for people first and search engines second. Write a title that grabs attention. Use the same techniques that you would use for creating an effective headline for your landing pages.

The description shouldn’t be exactly the same as the title. Instead, consider this an opportunity to provide a little more detail about the content of your web page.

Include Your Target Keyword in Your Title and Description

After writing your title and description, work your target keyword into the title and description. But, only use your keyword once in the title and up to two times in your description.

You should review your title and description to make sure that they’re easy to read. Also, make sure that they remain within the character limits set by Google. The title should be less than 65 characters and the description should be between 150 and 160 characters.

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Find Structured Data to Include on Your Web Pages

The use of structured data is increasing. More internet marketers are starting to use structured data to improve the way that search engines read their content. This gives you the opportunity to include additional relevant information, some of which may appear in search results.

There are several types of structured data markup. Though, the one that receives the most use is the structured data outlined and promoted by schema.org. This is an open community dedicated to increasing the use of structured markup on web pages.

With structured data, you have the ability to describe the type of web page. For example, you can identify your web page as a blog post, a product page, a business directory, or any other type of web page.

You can also identify the author of the page, the name of your business, your primary web address, contact information, and other beneficial details.

Add and Test Your Structured Data

Where can you find this structured data? As mentioned, Schema is an organization dedicated to increasing the use of this markup. If you visit their website, you will find instructions for including this data on your web pages along with a complete list of all recognized data.

Structured data can be implemented using plugins if you use a website builder. Though, it can also be added directly to the HTML or PHP of your web page.

After you’ve added structured data to your web pages, you can test your web pages using Google Webmaster Tools and other online tools. This lets you know whether or not a search engine will recognize the data that you’ve included while also adding relevant data to their listings.

The use of structured data, titles, and descriptions is a necessary step in increasing your search rankings. While titles and descriptions are easy to edit, you may need help with the structured data. There are plenty of online resources that will walk you through each step of the process.

If your pages are not ranking in search results, then take a look at your metadata. For additional internet marketing tips and a method for generating new prospects each month, click here and learn about  done-for-you system.

5 Key Components to an Effective Content Marketing Strategy

There’s more to your content marketing strategy than your content. You can create as much content as you want. But, it won’t get you anywhere without brand visibility, repeat traffic, social media marketing, and other factors.

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The following 5 key components will help ensure that you put your content to good use. When you spend time or money generating content, you don’t want it to be wasted. Pay attention to these 5 components:

  • Brand visibility
  • Website traffic
  • Calls to action
  • Multiple channels
  • Quality content

Brand Visibility

The first component is brand visibility. This includes awareness and familiarity. When customers see your content, they should be able to immediately recognize it as coming from your website. The easiest way to achieve this is with branding.

Your content should include your branding. This means adding your logo, using the same color scheme that you use on your website, and making sure that your brand name is prominently displayed.

Website Traffic

You need traffic. Otherwise, how’s anyone going to find your content? So, the next key component of any content marketing strategy is website traffic. This includes referral traffic and repeat traffic.

Referral traffic lets you know that people are linking to your content or talking about it on social media. If you’re not getting any referral traffic, you need to incorporate social media marketing.

Share links to your content on social media. This should help get the ball rolling. 

 

Calls to Action

Every piece of content that you create needs a call to action. It doesn’t matter if this call to action directs the visitor to a product page or to a lead magnet. The goal is to get them to move onto the next step.

The goal of your content is to get visitors move further along your sales funnel. If you’re targeting first-time visitors, you’ll want to capture their email address with a lead magnet. Additional content should offer more insight into the benefits of using your products or services.

Multiple Channels

Diversify your content marketing strategy. Use multiple marketing channels to deliver your content. At the base of the marketing strategy, you should use blogs on your website. This will help you build backlinks and increase traffic to your site.

Additional marketing channels will help you attract a larger audience. Take advantage of video marketing, social media, and email as additional methods of delivering your content.

Quality Content

The final, and most important, component of content marketing is the content itself. If you want to run a successful content marketing campaign, the content needs to offer real value to your target market. Don’t waste people’s time with content that doesn’t inform or educate.

Before creating content, you should decide on the topic. Every paragraph should contribute to this topic. Don’t stray from your initial message. If you find that you’ve got more to say or that you begin to discuss additional topics, then save this extra information for future content.

Your content marketing strategy starts with brand visibility. When people see your video, a downloadable guide, a blog post, or any other content, they should immediately connect it with your brand. This builds recognition and awareness.

You also need to focus on website traffic and calls to action. Make sure that you use multiple marketing channels. Above all else, focus on the quality of your content.

Put these tips into action. Revitalize your content marketing strategy by working on these 5 areas. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about done-for-you system.